French Winemaker Gérard Bertrand Champions Wine Amid Industry Challenges
The 47th Vancouver International Wine Festival is approaching rapidly, arriving at a moment when the global wine industry faces significant turmoil. Despite numerous challenges in vineyards worldwide—including the pervasive impacts of climate change, evolving consumer preferences, increased government taxation, widespread tariffs, and a growing anti-alcohol movement—wineries with clear focus and strong leadership continue to thrive and adapt.
A Story of Resilience and Innovation
One such inspiring narrative is that of French winemaker Gérard Bertrand, whose team will represent him at the upcoming festival as part of a robust French contingent headlining this year's event. Bertrand's demanding schedule permits only a brief stop in Vancouver for a trade tasting, but his wines will be prominently featured throughout the week in seminars, dinners, and the main tasting room, showcasing his commitment to quality and tradition.
Roots in the Languedoc Region
Gérard Bertrand grew up in the Languedoc, specifically in the Corbieres area, which he describes as "in the middle of nowhere." His journey into winemaking began at the age of ten when his father introduced him to the cellar during harvest. Reflecting on this early experience, Bertrand recalls his father's words: "You know, Gérard, you are lucky; when you are 50, you will have 40 years of experience." This year, Bertrand will celebrate his 51st harvest, a testament to his lifelong dedication to the craft.
Elevating Languedoc Wines to Global Esteem
Bertrand's ambitious goal is to raise Languedoc wines to the same level of esteem as renowned regions like Champagne, Bordeaux, and Burgundy. He emphasizes the importance of understanding the region's rich history, culture, and people. "The Greeks arrived 24 centuries ago; the Phoenicians arrived on an urban beach just behind Château Hospitalet," he explains. "They brought with them the claret grape, indigenous to the region, and planted vineyards there. We have roots between the Greeks, the Romans, and then the Visigoths, and we still have the footprint of these guys."
Pioneering Sustainable Practices
Gérard Bertrand is renowned for challenging his team to innovate and embrace sustainability. He leads the biodynamic wine industry with 100 hectares under vine and actively engages in organic farming, sulphide-free wines, vegan wines, and bee-friendly practices. Each year, he expands these sustainable areas, demonstrating a forward-thinking approach that aligns with his belief that everything in agriculture is interconnected.
The Philosophy of Connection and Change
Bertrand often states that everything is connected, advocating for a shift from conventional farming to organic, biodynamic, or regenerative practices across the entire agricultural sector. His message, "be the change," encourages everyone to make lifestyle adjustments to support the planet's health. This philosophy extends to his view on wine's survival amid current challenges, which he ties to the art de vivre—the soul of the Languedoc, encompassing gastronomy, culture, and the arts like music, painting, and sculpture.
Château Hospitalet: The Heart of the Mission
Over the decades, Château Hospitalet has become the central hub for Bertrand's mission and activities, playing a crucial role in promoting the region's heritage and sustainable practices. Through his work, Bertrand not only aims to produce exceptional wines but also to foster a deeper appreciation for the cultural and environmental values that underpin the wine industry, ensuring its resilience for future generations.
