Sportradar deepens its multi-year partnership with Hard Rock Bet, integrating official PGA TOUR and UFC data, 3D shot tracking, and real-time strike analytics to enhance in-play betting in the U.S.
The Vancouver Canucks are increasing ticket prices despite a historically bad home record and ongoing rebuild, sparking fan frustration and comparisons to rivals like Seattle.
Baseball is experiencing its strongest market surge in two decades, fueled by record-breaking World Baseball Classic viewership and the momentum from last fall's World Series. The sport's business metrics show unprecedented growth.
NBA legend Dennis Rodman will be inducted into the WWE Hall of Fame in 2026, joining AJ Styles, Stephanie McMahon and Demolition. The ceremony is set for April 17 in Las Vegas.
Shared lists with real-time sync. No signup needed — just open and shop together.
Recommended
An economist warns that the World Cup of Hockey will provide only a fleeting financial boost, with minimal long-term economic impact for host cities and regions.
Shohei Ohtani is projected to earn $125 million from endorsements in 2026, a $25 million increase from 2025, making his deferred Dodgers salary a minor factor in his finances.
Modelo announces its largest college basketball investment through expanded SLAM partnership, retail sweepstakes, and nationwide fan activations during March Madness 2026.
Former ESPN host Michelle Beadle criticizes San Antonio Spurs center Luke Kornet for opposing the Atlanta Hawks' Magic City theme night, calling him a 'White Knight' and defending the event.
Former NASCAR and IndyCar driver Danica Patrick has addressed her departure from Sky Sports' Formula 1 coverage, claiming she chose to leave ahead of the 2026 season.
Shared lists with real-time sync. No signup needed — just open and shop together.
Recommended
B.C.'s move to permanent daylight time is reshaping game start times for the Vancouver Canucks, WHL teams, and B.C. Lions, raising questions about fan habits and broadcast logistics in the province.
Former NASCAR and IndyCar driver Danica Patrick has been removed from Sky Sports' Formula 1 broadcast team just days before the 2026 season begins, with fans celebrating the decision.
An analysis of Alberta's spending on professional sports subsidies, particularly for hockey events like the World Cup, questioning the value of such investments for taxpayers.
Dutch speed skater Jutta Leerdam's Olympic race suit, which went viral after a sports-bra flash, sold for more than $230,000 in a frenzied online auction, highlighting sports memorabilia's soaring value.
NBC is reportedly planning to overhaul its football coverage, with Tony Dungy likely departing after 17 seasons as a regular analyst. The Hall of Famer may transition to an occasional contributor role.
Shared lists with real-time sync. No signup needed — just open and shop together.
Recommended
NBC is reportedly planning to revamp its Football Night in America pregame show and may drop veteran analyst Tony Dungy as part of efforts to slim down the cast.
Canadian Olympic speedskating bronze medalist Laurent Dubreuil raises alarm about declining funding for athletes, calling the current system unsustainable and heading for disaster.
Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, along with their partners, are facing a lawsuit alleging trademark infringement over their steakhouse name 1587 Prime, which is inspired by their jersey numbers.
NBC's $7.75 billion Olympic rights deal through 2032 is proving successful, with Milan Games viewership up 94% from 2022, driven by streaming and coverage innovations.
As the 2026 Winter Olympics unfold in Milan, Italy, official merchandise featuring mascots Tina and Milo has sparked a buying frenzy among passionate fans worldwide.
Shared lists with real-time sync. No signup needed — just open and shop together.
Recommended
NBC Olympics president Gary Zenkel responds to questions about whether network promotion adds pressure after figure skaters Ilia Malinin and Amber Glenn faced difficulties at the Winter Games.
While modern Olympic gold medals contain mostly silver, their real worth for Canadian athletes like Summer McIntosh comes from lucrative endorsement deals that can reach seven figures.
Brandi Chastain's 1999 jersey rip and Jutta Leerdam's 2026 speed skating unzip both featured Nike sports bras, but eras differ: one sparked debate, the other a million-dollar marketing opportunity.
Dutch speedskating star Jutta Leerdam's viral celebration at the 2026 Winter Olympics, where she unzipped her uniform to reveal a Nike sports bra, could net her up to $1 million in endorsement deals.
Super Bowl LX attracted huge television audiences with Bad Bunny's halftime show setting digital records. Meanwhile, the NBA enjoys ratings surge but battles tanking problems overshadowing its success.
Shared lists with real-time sync. No signup needed — just open and shop together.
Recommended
Canada Soccer has secured a significant new partnership with a recently rebranded marketing and sponsorship organization, marking a pivotal development for the national soccer body's commercial strategy.
Olympic Broadcasting Services deploys 25 specialized drones across Northern Italy to capture breathtaking athlete perspectives, revolutionizing winter sports coverage for global audiences.
From 50 Cent's clever jabs to Ben Affleck's sitcom spoof, here are the standout commercials from Super Bowl LX that captivated millions of viewers.
From NBC snowboarding commentary gaffes to sexist remarks about swimmers, explore the most awkward Olympic broadcast moments of the last decade that sparked controversy.
A potential naming rights deal for B.C. Place Stadium could provide crucial financial relief for the Vancouver Whitecaps, as the MLS club navigates ongoing revenue challenges and uncertainty about its long-term future in the city.
Shared lists with real-time sync. No signup needed — just open and shop together.
Recommended
Super Bowl LX between the Seattle Seahawks and New England Patriots is expected to deliver record-breaking viewership and betting numbers, solidifying the NFL's position as the world's premier sports league.
