Modelo's Major College Basketball Investment with SLAM
Modelo announces its largest college basketball investment through expanded SLAM partnership, retail sweepstakes, and nationwide fan activations during March Madness 2026.
Category : Sports Business
Beadle Slams Kornet Over Hawks' Strip Club Promotion Night
Former ESPN host Michelle Beadle criticizes San Antonio Spurs center Luke Kornet for opposing the Atlanta Hawks' Magic City theme night, calling him a 'White Knight' and defending the event.
Danica Patrick Breaks Silence on Sky Sports F1 Exit
Former NASCAR and IndyCar driver Danica Patrick has addressed her departure from Sky Sports' Formula 1 coverage, claiming she chose to leave ahead of the 2026 season.
Daylight Time Change Alters B.C. Sports Schedules, Fan Routines
B.C.'s move to permanent daylight time is reshaping game start times for the Vancouver Canucks, WHL teams, and B.C. Lions, raising questions about fan habits and broadcast logistics in the province.
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Danica Patrick Cut from Sky Sports F1 Before 2026 Season
Former NASCAR and IndyCar driver Danica Patrick has been removed from Sky Sports' Formula 1 broadcast team just days before the 2026 season begins, with fans celebrating the decision.
Alberta's Costly Hockey Pursuit: Sports Subsidies Critiqued
An analysis of Alberta's spending on professional sports subsidies, particularly for hockey events like the World Cup, questioning the value of such investments for taxpayers.
Leerdam's Olympic Suit Sells for $230K in Online Auction
Dutch speed skater Jutta Leerdam's Olympic race suit, which went viral after a sports-bra flash, sold for more than $230,000 in a frenzied online auction, highlighting sports memorabilia's soaring value.
Tony Dungy Likely Out at NBC After 17 Seasons
NBC is reportedly planning to overhaul its football coverage, with Tony Dungy likely departing after 17 seasons as a regular analyst. The Hall of Famer may transition to an occasional contributor role.
NBC May Cut Tony Dungy from Football Night in America
NBC is reportedly planning to revamp its Football Night in America pregame show and may drop veteran analyst Tony Dungy as part of efforts to slim down the cast.
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Olympic Medalist Warns of 'Disaster' in Athlete Funding
Canadian Olympic speedskating bronze medalist Laurent Dubreuil raises alarm about declining funding for athletes, calling the current system unsustainable and heading for disaster.
Mahomes and Kelce Sued for Trademark Infringement Over Restaurant
Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, along with their partners, are facing a lawsuit alleging trademark infringement over their steakhouse name 1587 Prime, which is inspired by their jersey numbers.
NBC's Olympic Gamble Pays Off with Record Viewership
NBC's $7.75 billion Olympic rights deal through 2032 is proving successful, with Milan Games viewership up 94% from 2022, driven by streaming and coverage innovations.
Olympic Merchandise Frenzy Grips 2026 Winter Games Fans
As the 2026 Winter Olympics unfold in Milan, Italy, official merchandise featuring mascots Tina and Milo has sparked a buying frenzy among passionate fans worldwide.
NBC Olympics President on Media Pressure and Athlete Performance
NBC Olympics president Gary Zenkel responds to questions about whether network promotion adds pressure after figure skaters Ilia Malinin and Amber Glenn faced difficulties at the Winter Games.
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Olympic Gold's True Value: Medals to Millions for Canadians
While modern Olympic gold medals contain mostly silver, their real worth for Canadian athletes like Summer McIntosh comes from lucrative endorsement deals that can reach seven figures.
Nike Sports Bra: Chastain vs. Leerdam's Viral Moments
Brandi Chastain's 1999 jersey rip and Jutta Leerdam's 2026 speed skating unzip both featured Nike sports bras, but eras differ: one sparked debate, the other a million-dollar marketing opportunity.
Jutta Leerdam's Olympic Sports Bra Flash May Earn $1 Million
Dutch speedskating star Jutta Leerdam's viral celebration at the 2026 Winter Olympics, where she unzipped her uniform to reveal a Nike sports bra, could net her up to $1 million in endorsement deals.
Super Bowl LX Draws Massive Audiences, NBA Faces Tanking Issue
Super Bowl LX attracted huge television audiences with Bad Bunny's halftime show setting digital records. Meanwhile, the NBA enjoys ratings surge but battles tanking problems overshadowing its success.
Canada Soccer Strikes New Marketing Partnership Deal
Canada Soccer has secured a significant new partnership with a recently rebranded marketing and sponsorship organization, marking a pivotal development for the national soccer body's commercial strategy.
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Drones Take Over 2026 Olympics Broadcast in Milan-Cortina
Olympic Broadcasting Services deploys 25 specialized drones across Northern Italy to capture breathtaking athlete perspectives, revolutionizing winter sports coverage for global audiences.
Super Bowl LX's Top Commercials: Memorable Ads Breakdown
From 50 Cent's clever jabs to Ben Affleck's sitcom spoof, here are the standout commercials from Super Bowl LX that captivated millions of viewers.
Olympic Broadcast Blunders: Hot Mics and Name Flubs
From NBC snowboarding commentary gaffes to sexist remarks about swimmers, explore the most awkward Olympic broadcast moments of the last decade that sparked controversy.
Whitecaps' Fate Tied to B.C. Place Naming Rights
A potential naming rights deal for B.C. Place Stadium could provide crucial financial relief for the Vancouver Whitecaps, as the MLS club navigates ongoing revenue challenges and uncertainty about its long-term future in the city.
Super Bowl LX Poised to Break Records Amid NFL Dominance
Super Bowl LX between the Seattle Seahawks and New England Patriots is expected to deliver record-breaking viewership and betting numbers, solidifying the NFL's position as the world's premier sports league.
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Seahawks vs Patriots Super Bowl LX Preview and Picks
The Seattle Seahawks are favored to defeat the New England Patriots in Super Bowl LX, with analysts citing their tougher schedule and statistical advantages. Get the full breakdown and betting insights.
Kid Rock vs. Bad Bunny in Super Bowl Halftime Battle
Kid Rock will perform at Turning Point USA's patriotic halftime show as an alternative to Bad Bunny's official Super Bowl performance, sparking political controversy.
Sid Seixeiro Announces New Sports Talk Show Return
Former Breakfast Television and Tim and Sid co-host Sid Seixeiro announces his return to sports broadcasting with a new online talk show focused on Toronto sports, debuting February 9, 2026.
NFL Ratings Soar as Maple Leafs Struggle in NHL
The NFL continues to break television records with playoff audiences exceeding 47 million viewers, while Canada's Toronto Maple Leafs face one of their worst seasons despite being hockey's richest franchise.
Edmonton Oilers Top NHL in Profitability: Forbes
The Edmonton Oilers lead the NHL as the most profitable franchise with $244M annual operating income, ranking third globally in Forbes' 2026 sports team profitability list.
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Super Bowl Ad Rates Hit US$10 Million for 30-Second Spots
NBC reports Super Bowl commercial prices reaching US$10 million, with technology, pharmaceutical and wellness industries leading new advertisers for the February 8 broadcast.
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