Maple Leaf Pro Wrestling Lands National TV Deal with TSN
Maple Leaf Pro Wrestling has secured a major coast-to-coast television agreement with TSN, marking a significant expansion for the promotion following a recent event in Windsor, Ontario.
Category : Sports Business
Baseball and Basketball Surge as NFL's Top Contenders
Baseball and basketball are competing for second place behind the NFL in North American sports, while the NHL struggles with player safety issues and poor performance from Canadian teams.
Judge Denies NCAA Restraining Order Against DraftKings Over March Madness
A federal judge has denied the NCAA's emergency request for a restraining order to prevent sports betting giant DraftKings from using the 'March Madness' trademark during the 2026 tournament, marking a significant legal setback.
Sportradar Adds PGA TOUR, UFC Data to Hard Rock Bet Deal
Sportradar deepens its multi-year partnership with Hard Rock Bet, integrating official PGA TOUR and UFC data, 3D shot tracking, and real-time strike analytics to enhance in-play betting in the U.S.
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Canucks Hike Ticket Prices During Rebuild and Poor Season
The Vancouver Canucks are increasing ticket prices despite a historically bad home record and ongoing rebuild, sparking fan frustration and comparisons to rivals like Seattle.
Baseball's Bull Market Hits 20-Year High After WBC Success
Baseball is experiencing its strongest market surge in two decades, fueled by record-breaking World Baseball Classic viewership and the momentum from last fall's World Series. The sport's business metrics show unprecedented growth.
Dennis Rodman to Enter WWE Hall of Fame in 2026
NBA legend Dennis Rodman will be inducted into the WWE Hall of Fame in 2026, joining AJ Styles, Stephanie McMahon and Demolition. The ceremony is set for April 17 in Las Vegas.
World Cup of Hockey's Economic Benefit 'Short-Lived': Economist
An economist warns that the World Cup of Hockey will provide only a fleeting financial boost, with minimal long-term economic impact for host cities and regions.
Ohtani's $125M Endorsements in 2026 Surpass MLB Salary
Shohei Ohtani is projected to earn $125 million from endorsements in 2026, a $25 million increase from 2025, making his deferred Dodgers salary a minor factor in his finances.
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Modelo's Major College Basketball Investment with SLAM
Modelo announces its largest college basketball investment through expanded SLAM partnership, retail sweepstakes, and nationwide fan activations during March Madness 2026.
Beadle Slams Kornet Over Hawks' Strip Club Promotion Night
Former ESPN host Michelle Beadle criticizes San Antonio Spurs center Luke Kornet for opposing the Atlanta Hawks' Magic City theme night, calling him a 'White Knight' and defending the event.
Danica Patrick Breaks Silence on Sky Sports F1 Exit
Former NASCAR and IndyCar driver Danica Patrick has addressed her departure from Sky Sports' Formula 1 coverage, claiming she chose to leave ahead of the 2026 season.
Daylight Time Change Alters B.C. Sports Schedules, Fan Routines
B.C.'s move to permanent daylight time is reshaping game start times for the Vancouver Canucks, WHL teams, and B.C. Lions, raising questions about fan habits and broadcast logistics in the province.
Danica Patrick Cut from Sky Sports F1 Before 2026 Season
Former NASCAR and IndyCar driver Danica Patrick has been removed from Sky Sports' Formula 1 broadcast team just days before the 2026 season begins, with fans celebrating the decision.
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Alberta's Costly Hockey Pursuit: Sports Subsidies Critiqued
An analysis of Alberta's spending on professional sports subsidies, particularly for hockey events like the World Cup, questioning the value of such investments for taxpayers.
Leerdam's Olympic Suit Sells for $230K in Online Auction
Dutch speed skater Jutta Leerdam's Olympic race suit, which went viral after a sports-bra flash, sold for more than $230,000 in a frenzied online auction, highlighting sports memorabilia's soaring value.
Tony Dungy Likely Out at NBC After 17 Seasons
NBC is reportedly planning to overhaul its football coverage, with Tony Dungy likely departing after 17 seasons as a regular analyst. The Hall of Famer may transition to an occasional contributor role.
NBC May Cut Tony Dungy from Football Night in America
NBC is reportedly planning to revamp its Football Night in America pregame show and may drop veteran analyst Tony Dungy as part of efforts to slim down the cast.
Olympic Medalist Warns of 'Disaster' in Athlete Funding
Canadian Olympic speedskating bronze medalist Laurent Dubreuil raises alarm about declining funding for athletes, calling the current system unsustainable and heading for disaster.
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Mahomes and Kelce Sued for Trademark Infringement Over Restaurant
Kansas City Chiefs stars Patrick Mahomes and Travis Kelce, along with their partners, are facing a lawsuit alleging trademark infringement over their steakhouse name 1587 Prime, which is inspired by their jersey numbers.
NBC's Olympic Gamble Pays Off with Record Viewership
NBC's $7.75 billion Olympic rights deal through 2032 is proving successful, with Milan Games viewership up 94% from 2022, driven by streaming and coverage innovations.
Olympic Merchandise Frenzy Grips 2026 Winter Games Fans
As the 2026 Winter Olympics unfold in Milan, Italy, official merchandise featuring mascots Tina and Milo has sparked a buying frenzy among passionate fans worldwide.
NBC Olympics President on Media Pressure and Athlete Performance
NBC Olympics president Gary Zenkel responds to questions about whether network promotion adds pressure after figure skaters Ilia Malinin and Amber Glenn faced difficulties at the Winter Games.
Olympic Gold's True Value: Medals to Millions for Canadians
While modern Olympic gold medals contain mostly silver, their real worth for Canadian athletes like Summer McIntosh comes from lucrative endorsement deals that can reach seven figures.
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Nike Sports Bra: Chastain vs. Leerdam's Viral Moments
Brandi Chastain's 1999 jersey rip and Jutta Leerdam's 2026 speed skating unzip both featured Nike sports bras, but eras differ: one sparked debate, the other a million-dollar marketing opportunity.
Jutta Leerdam's Olympic Sports Bra Flash May Earn $1 Million
Dutch speedskating star Jutta Leerdam's viral celebration at the 2026 Winter Olympics, where she unzipped her uniform to reveal a Nike sports bra, could net her up to $1 million in endorsement deals.
Super Bowl LX Draws Massive Audiences, NBA Faces Tanking Issue
Super Bowl LX attracted huge television audiences with Bad Bunny's halftime show setting digital records. Meanwhile, the NBA enjoys ratings surge but battles tanking problems overshadowing its success.
Canada Soccer Strikes New Marketing Partnership Deal
Canada Soccer has secured a significant new partnership with a recently rebranded marketing and sponsorship organization, marking a pivotal development for the national soccer body's commercial strategy.
Drones Take Over 2026 Olympics Broadcast in Milan-Cortina
Olympic Broadcasting Services deploys 25 specialized drones across Northern Italy to capture breathtaking athlete perspectives, revolutionizing winter sports coverage for global audiences.
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Super Bowl LX's Top Commercials: Memorable Ads Breakdown
From 50 Cent's clever jabs to Ben Affleck's sitcom spoof, here are the standout commercials from Super Bowl LX that captivated millions of viewers.
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