Sportradar AG has significantly expanded its multi-year partnership with Hard Rock Bet, introducing official data from the PGA TOUR and Ultimate Fighting Championship to the U.S. sports betting market. This enhanced agreement, announced on March 26, 2026, brings advanced features like 3D shot tracking, micro markets, and real-time UFC strike analytics to Hard Rock Bet users, aiming to revolutionize the live betting experience.
Enhanced In-Play Betting for PGA TOUR and UFC
Under the renewed deal, Hard Rock Bet Sportsbook players will gain access to new in-play offerings for the PGA TOUR, leveraging rights Sportradar acquired through its IMG ARENA purchase. These include dynamic micro markets such as hole winner and hole score, complemented by advanced visualizations like a real-time leaderboard with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round. For UFC events, users will benefit from an expanded range of in-play micro markets, including strikes attempted and landed, as well as takedowns, alongside a live match tracker with in-fight statistics, official branding, and fighter imagery to create a more immersive, data-driven fan experience.
Strategic Collaboration and Market Impact
Eduard Blonk, Chief Commercial Officer at Sportradar, emphasized the partnership's scale, stating, "We're bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet's customers. The addition of our newly acquired PGA TOUR and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement." Mike Primeaux, Executive Managing Director and COO of Hard Rock Digital, added, "By continuing to integrate Sportradar's content, we're giving players more ways to engage with the action on our top-rated app. This partnership strengthens Hard Rock Bet's differentiated experience and supports our goal of delivering a simple, personalized journey."
Sportradar continues to power Hard Rock Bet with a broad portfolio of betting markets and real-time products, including live match trackers, APIs, and an extensive AV portfolio covering over 700,000 events annually across major sports. Hard Rock Bet, with a 4.9-star rating in the App Store, is the highest-rated real money sports betting app in the United States, available for download on iOS and Android and playable on desktop via HardRock.bet.
