In the heart of Moncton, New Brunswick, a unique social enterprise is demonstrating how business can serve as a powerful vehicle for community transformation and second chances. L'Atelier Seconde Chance, also known as Second Chance Workshop, has become more than just a used furniture store—it's a beacon of hope and opportunity for those seeking to rebuild their lives.
A Mission Beyond Retail
Established as both a retail space and social initiative, the Second Chance Workshop operates with a dual purpose: providing quality, affordable used furniture to the community while offering employment opportunities to individuals facing barriers to traditional employment. The store, which was featured in a CTV Atlantic report on November 7, 2025, has become a model for how businesses can successfully integrate social responsibility into their core operations.
"We're proud of our diversity," emphasized the organization's leadership, highlighting how their commitment to inclusive hiring practices has become a cornerstone of their success. The enterprise specifically focuses on providing opportunities for people who might otherwise struggle to find stable employment, including those with previous criminal records, individuals experiencing homelessness, and people dealing with addiction recovery.
Community Impact and Operations
The workshop operates as a comprehensive social enterprise, combining furniture restoration with meaningful employment training. Employees learn valuable skills in furniture repair, refinishing, and customer service—transferable abilities that serve them well beyond their time with the organization. The store has developed a reputation for quality restored furniture that appeals to budget-conscious consumers and environmentally aware shoppers alike.
Located in Moncton, New Brunswick, the initiative addresses multiple community needs simultaneously. It provides affordable furniture options for families and individuals while reducing waste through furniture reuse and restoration. The social impact extends beyond the immediate benefits to employees, creating ripple effects throughout the broader community as stabilized individuals contribute more effectively to the local economy.
A Model for Social Enterprise
The success of Second Chance Workshop demonstrates the viability of the social enterprise model in Atlantic Canada. By generating revenue through furniture sales, the organization reduces its reliance on grants and donations while creating sustainable employment opportunities. This approach has attracted support from local community members who appreciate both the quality of the products and the meaningful social mission.
The initiative represents a growing trend of businesses that measure success not just by profit margins, but by positive community impact. As the organization continues to grow, it serves as an inspiring example for other communities considering similar social enterprise models. The workshop's commitment to diversity and second chances has proven to be both a moral imperative and a successful business strategy.
Through its innovative approach to community development, L'Atelier Seconde Chance has established itself as more than just a furniture store—it's a vital community institution that transforms both products and lives through the power of second chances.
