Geotab Unveils Advanced AI Dash Cam to Transform Fleet Safety
At the Geotab Connect event in Las Vegas, Nevada, on February 11, 2026, Geotab Inc. announced the launch of the GO Focus Pro Dash Cam, a cutting-edge video telematics solution designed to significantly enhance driver safety and reduce fleet risks. This expansion of the GO Focus Family comes in response to new research revealing that 99% of commercial drivers acknowledge the benefits of dash cam technology, highlighting a growing demand for advanced safety tools in the industry.
Addressing Critical Safety Concerns with Data-Driven Insights
According to a December 2025 study involving over 500 drivers, 63% value dash cams for protection against fraudulent insurance claims, while 58% see them as essential for exoneration in collisions. This need for protection has become a business imperative, especially with nuclear verdicts totaling $14 billion in 2023, creating an environment where data insights are crucial to safeguarding both organizational finances and driver integrity.
The GO Focus Pro tackles these challenges by integrating full 360-degree visibility with AI-powered coaching and real-time in-cab alerts. While high-impact collisions can lead to severe consequences, lower-speed incidents like backing or docking remain common sources of preventable damage, often due to blind spots and limited visibility. By proactively addressing both safety-critical and operational risks, the GO Focus Pro aims to reduce incidents, lower driver stress, and support broader business objectives.
AI-Powered Features for Real-Time Risk Prevention
Claude Hochreutiner, Principal Video Program Manager at Geotab, emphasized the importance of proactive safety measures, stating, "AI delivers its greatest impact when it helps prevent risk in the moment, not after the fact. GO Focus Pro brings real-time intelligence into the cab, giving drivers greater awareness and confidence while enabling fleets to take a more proactive approach to safety."
Natively integrated into the MyGeotab platform, the GO Focus Pro offers a comprehensive safety solution with key capabilities including:
- 360-Degree Visibility: Support for up to five weatherproof auxiliary cameras, providing complete coverage of the vehicle, driver, cargo, and surrounding environment, including trailers.
- Predictive AI Safety Features: Detection of traffic-light violations, forward-collision warnings, and vulnerable road users in blind spots using advanced AI models.
- Driver Score: An automated scoring system that identifies repeat infractions and risky behavior patterns, such as mobile phone use or fatigue, to prioritize coaching and recognize safe driving.
- Smart Sequence™: A streamlined view of important fleet events, reducing noise and minimizing staff required for review.
- Automated Coaching & Sessions: Real-time in-cab audio alerts for immediate self-correction, with managers able to assign and track coaching sessions within the platform.
- AI Driver Assignment: Automated identification of drivers through RFID/NFC cards or facial recognition, simplifying administration and improving data accuracy.
- Zero-Latency Backup Monitor: An instant video feed to support precise backing, docking, and other low-speed maneuvers.
- No Systematic Human Review: Unlike many alternatives, the GO Focus Pro uses a fully AI-driven pipeline without systematic human review from distant locations.
By combining these features, Geotab aims to help organizations protect their drivers, reduce operational risks, and contribute to safer roads for everyone, marking a significant step forward in fleet management technology.
