Global Cross-Sport Collaboration Unites RFK Racing, Trimble and Liverpool FC at Sonoma Raceway
In an unprecedented fusion of global sports, RFK Racing, Trimble, and Liverpool Football Club have announced a groundbreaking partnership that will see a special commemorative paint scheme debut at Sonoma Raceway on June 28, 2026. This collaboration celebrates the shared ownership under Fenway Sports Group and marks a significant moment where international soccer meets American motorsports.
Commemorative Liverpool FC Paint Scheme for Chris Buescher's No. 17 Ford Mustang
Chris Buescher's No. 17 Trimble Ford Mustang will feature a striking design that incorporates Liverpool FC's iconic red colorway sweeping across the car's body. RFK Racing's signature pillars will adopt the soccer team's white and green accent colors, creating a visually cohesive tribute. Positioned prominently on the door panel will be Liverpool FC's distinctive 'Liver Bird' logo, anchoring the design with club heritage.
The Trimble brand will be displayed boldly across the hood, quarter panels, and rear deck, ensuring a powerful and unmistakable presence on the track. This design represents a unique convergence of branding from three world-class organizations.
Premier League Mornings Live Fan Festival Unveiling
Fans will get their first opportunity to see the Liverpool FC-inspired paint scheme during the 'Premier League Mornings Live' fan festival at Armature Works in Tampa Bay on April 18 and 19. This free event will feature live match viewings, interactive experiences, and special appearances, providing the perfect stage to unveil the car ahead of its competitive debut at Sonoma.
Strategic Timing During Peak Soccer Interest in the United States
This cross-sport collaboration arrives at a pivotal moment when soccer's popularity in the United States has reached unprecedented levels. The Sonoma race occurs less than two weeks before the conclusion of the world's most prestigious soccer tournament in New Jersey and just one month prior to Liverpool FC's highly anticipated 2026/27 U.S. preseason tour.
Liverpool FC's exhibition matches will include stops in Nashville on July 25, New York on July 29, and Chicago on August 2, further amplifying the club's presence across American sports culture.
Executive Perspectives on the Historic Partnership
RFK Racing President Chip Bowers emphasized the significance of this collaboration: "This is a special opportunity to connect three world-class organizations. Liverpool FC has one of the most passionate global fanbases in sports, and Trimble's sponsorship made it possible to bring that global energy to life on one of our cars in Sonoma, at a time when the world's attention is on soccer in the U.S. It's a powerful moment for all three brands."
Liverpool FC Commercial Director Kate Theobald added: "Collaborating with our global sponsor Trimble to feature on RFK Racing's car is an exciting moment for the club. It allows us to show up in a completely new sporting environment and connect with supporters in a way that feels fresh and unexpected, particularly in the US where we have the fastest growing fanbase of any Premier League club. Unveiling the car in Tampa, in front of fans, is the perfect way to bring that moment to life as we look ahead to returning this summer for our 2026/27 U.S. preseason tour."
Liverpool FC's Storied Legacy
As the reigning Premier League Champion, Liverpool FC stands as one of the world's most celebrated and successful soccer clubs. Their impressive trophy collection includes:
- 20 League titles
- 8 FA Cups
- 10 League Cups
- 6 European Cups
- 3 UEFA Cups
- 4 European Super Cups
- 16 Charity Shields
- 2 Women's Super League titles
- 1 Women's Championship
This collaboration represents more than just a paint scheme—it symbolizes the growing intersection of global sports cultures and the innovative ways organizations are engaging with fans across traditional boundaries. The Sonoma Raceway event on June 28 promises to be a landmark moment in cross-sport marketing and fan engagement.
