A new poll released on the eve of Canada Day reveals that while a strong majority of Canadians feel proud of their country, a significant portion also harbors deep concerns about its direction. The survey, conducted by Liaison Strategies, shows that 80% of respondents are proud to be Canadian, but 44% describe themselves as 'proud but worried.'
Poll Results: Pride and Anxiety Coexist
The poll found that 51% of respondents are 'very proud' to be Canadian, while 29% are 'somewhat proud.' Conversely, 9% said they are not very proud, 6% are not proud at all, and 5% were unsure. However, when asked about their outlook, only 30% described themselves as 'proud and optimistic.' The largest group, 44%, said they are 'proud but worried,' while 15% said they are not proud but worried, and 5% said they are not proud but optimistic.
David Valentin, a principal at Liaison Strategies, noted that the poll underscores a complex national sentiment. 'Eighty per cent of Canadians say they are proud to be Canadian, including 51% who say they are very proud. That is a strong number,' he said. 'But the second number matters just as much: 44% say they are proud but worried. In other words, Canadian pride is still very real, but it is not uncomplicated. A lot of people are looking at the country with affection and concern at the same time.'
Generational Divide in National Pride
The poll highlights a stark generational divide. Among Canadians aged 18 to 34, only 25% said they are very proud to be Canadian. In contrast, 64% of those aged 65 and older expressed the same sentiment. 'Younger Canadians are not necessarily rejecting Canada, but their pride is less emphatic and more conditional,' Valentin explained.
Ideological differences also emerged. Among declared Liberal voters, 72% said they are very proud to be Canadian, compared to 44% of Conservative voters and 38% of NDP supporters. 'So pride in Canada is broad, but the intensity of that pride is not evenly distributed,' Valentin said.
Impact of U.S. Tensions
The poll also examined how tensions with the United States affect Canadian pride. Half of respondents said it made them more proud, with 25% feeling 'much more proud' and 25% 'somewhat more proud.' Thirty-six per cent said it made no change, while 6% felt somewhat less proud, 3% much less proud, and 5% were unsure.
The survey was conducted by Liaison Strategies on June 28-29, 2026, among 1,000 Canadian adults. The margin of error is ±3.1 percentage points, 19 times out of 20.
