iHerb Secures Exclusive International Retail Partnership for Kylie Jenner's k2o Brand
In a significant move for the beauty and wellness industry, iHerb, a leading global online retailer specializing in health products, has been announced as the exclusive international retailer for k2o, the new hydration brand founded by celebrity entrepreneur Kylie Jenner. This partnership, revealed on April 08, 2026, will make k2o's debut product, Advanced Skin Hydration Mix, accessible to customers worldwide through iHerb's platform, marking a strategic expansion for both companies.
Transforming Hydration into a Beauty Ritual
Jay Hunter, CEO of k2o, emphasized the brand's vision, stating, "Our vision for k2o is to turn hydration into a daily beauty ritual. Partnering with iHerb allows us to bring that vision to a global audience—reaching customers who are looking for products that support how they look and feel, from the inside out." This collaboration aims to blend beauty and wellness by offering drink mixes that are designed to be effortless and on-the-go, formulated with targeted ingredients to enhance skin health and overall well-being.
The Advanced Skin Hydration Mix features a blend of electrolytes, hyaluronic acid, and VERISOL® bioactive collagen peptides. VERISOL® is noted for its clinical research supporting skin elasticity, improved hydration, and reduction in the appearance of fine lines and wrinkles, with effects potentially visible in as little as four weeks. However, it is important to note that these statements have not been evaluated by the U.S. Food and Drug Administration or other regulatory authorities, and the products are not intended to diagnose, treat, cure, or prevent any disease.
Global Reach and Customer Appeal
Hyeyoung Moon, Chief Revenue Officer of iHerb, commented on the partnership, saying, "k2o is exactly the kind of brand our customers are looking for—authentic, trend-forward, and rooted in high-quality ingredients. We're excited to partner with Kylie and her team to bring this experience to customers around the world." iHerb's extensive global network, which includes serving 15 million customers across 180 countries and 36 languages, positions it ideally to introduce k2o to an international market, particularly outside the United States.
The drink mixes will be available in three signature flavors: Strawberry Lychee, Peach, and Watermelon Lime, along with a variety pack for easy discovery and everyday use. This product lineup is designed to cater to diverse tastes while promoting a lifestyle where beauty, wellness, and hydration converge seamlessly.
Background on the Companies
k2o is a beauty-led hydration brand created to make daily hydration a feel-good ritual, with its debut product focusing on skin health through innovative formulations. iHerb, founded in 1996 and based in Irvine, California, is one of the world's largest online retailers, offering a wide range of health and wellness products from nearly 2,000 reputable brands. Supported by a global workforce of 3,000 team members and a sophisticated supply chain with nine logistics centers, iHerb is committed to making health and wellness accessible globally.
This exclusive partnership underscores a growing trend in the beauty industry towards integrating hydration with skincare benefits, leveraging iHerb's robust distribution capabilities to reach a broad audience. As consumers increasingly seek products that combine efficacy with convenience, the collaboration between iHerb and k2o is poised to set a new standard in the market.
