Canadian heritage brand Roots has officially launched a new, distinctly patriotic apparel line just in time for the upcoming Olympic season. The collection, named Northern Roots, is designed as a celebration of the nation's spirit and identity on the global stage.
A Celebration of Canadian Heritage and Olympic Spirit
According to a brand news release, the Northern Roots collection is a direct nod to Canada's heritage, blending bold national pride with modern, athletic-inspired design. The range features a variety of cozy staples, including sweatshirts, sweatpants, and jackets, all prominently emblazoned with the word "CANADA".
The timing of the launch is no coincidence, as it honors the approaching 2026 Winter Olympic Games in Italy. "The collection celebrates the nation’s spirit on the world stage," stated Roots. The assortment is noted for bringing together comfort, performance-inspired details, and unmistakable national identity for the Winter Olympic season.
Design Details and Standout Pieces
The collection heavily utilizes patriotic colour-blocking, featuring the iconic red and white of the Canadian flag, alongside black. One of the standout items is a sport-inspired varsity jacket, which the brand notes has significant retro appeal.
Roots is not the only Canadian retailer capitalizing on the Olympic excitement. Vancouver-based Lululemon, the official outfitter for Team Canada, revealed its own collection for the national team last fall. That lineup includes the highly anticipated Opening and Closing Ceremony ensembles that Canadian athletes will wear in Italy.
Pricing and Availability
The Northern Roots collection is available directly from Roots. The price points for the new line are accessible, with items ranging from $16 to $268, catering to a wide audience looking to show their support for Team Canada in style.
This launch underscores the ongoing trend of major brands creating special collections around global sporting events, allowing fans to participate in the national pride that surrounds competitions like the Olympic Games.
