The popular American gourmet cookie franchise, Crumbl Cookies, appears to be setting its sights on Winnipeg. The company's official careers webpage now lists active job openings for two distinct locations in the Manitoba capital, hinting at a significant expansion into the local market.
Job Listings Signal Market Entry
As of December 7, 2025, prospective employees in Winnipeg can view and apply for positions tied to two separate Crumbl outlets. While the exact street addresses have not been publicly announced in the listings, the presence of multiple location-specific job postings is a strong indicator that the chain is in the advanced stages of planning its launch in the city. This move would mark Crumbl's entry into the Winnipeg retail landscape, bringing its signature weekly rotating menu of oversized, specialty cookies to a new Canadian audience.
A Sweet Addition to Winnipeg's Food Scene
Crumbl, known for its distinctive pink packaging and viral social media presence, has experienced rapid growth across North America. The chain operates on a model that features a core menu of classic flavors like Milk Chocolate Chip and a weekly lineup of four unique, rotating flavors that change every Monday. The planned Winnipeg locations would join a growing number of Crumbl shops across Canada, catering to the city's demand for trendy, delivery-friendly dessert options. The job postings suggest the company is now in the hiring phase, which typically precedes the final stages of store construction and opening.
What This Means for Winnipeg
The arrival of a high-profile chain like Crumbl often stimulates local competition and raises consumer interest in the bakery and dessert category. For Winnipeg residents, it promises more choice and a nationally recognized brand experience. The creation of new service industry jobs is another direct benefit, as indicated by the active recruitment on the company's site. While an official opening date has not been confirmed, the publication of job listings on December 7, 2025, suggests that Winnipeg could welcome its first Crumbl Cookies stores in the near future, potentially in early 2026.
This development positions Winnipeg alongside other major Canadian cities that have embraced the cookie craze, offering a new destination for sweet treats and a potential new hotspot for local foodies and social media enthusiasts alike.
