The 2025 World Series between the Toronto Blue Jays and Los Angeles Dodgers has rewritten baseball broadcasting history, culminating in a Game 7 that captivated audiences across North America and beyond.
Historic Game 7 Shatters Records
Last Saturday's decisive Game 7, which saw the Los Angeles Dodgers secure a repeat championship against the heartbroken Toronto Blue Jays, achieved something remarkable in television history. The game attracted 51 million viewers globally, combining audiences from Canada (10.9 million), Japan (13 million), and the United States (27.3 million). This made it the most-watched Major League Baseball game in the United States in at least 34 years and set new Canadian, Japanese, American, and global viewership records.
The game also became the most referenced baseball game in history across digital and social media platforms, demonstrating how traditional broadcasting and modern digital engagement can create unprecedented sports moments.
World Series Delivers Massive Audience Growth
The entire seven-game World Series averaged 15.7 million American viewers on FOX, making it the most-watched Fall Classic in the U.S. since 2017. Despite primarily drawing from just one major U.S. market (Los Angeles) in Nielsen ratings, the series viewership increased by two percent compared to the previous year's five-game series between the Dodgers and New York Yankees, which averaged 15.33 million American viewers.
The 2025 postseason demonstrated that compelling narratives and Game 7 conclusions drive exceptional broadcast performance, validating the power of destination television in the modern media landscape.
Canadian Audience Sets Per Capita Records
Game 7 established multiple Canadian broadcasting milestones, becoming the most-watched Blue Jays game in the franchise's 48-year history. The broadcast marked the largest audience ever for Rogers and the biggest viewership for an English-language sports television show in Canada outside of the Vancouver 2010 Winter Olympic Games.
The game's 10.9 million average Canadian audience outperformed several historic Canadian sports broadcasts, including:
- Game 6 of the 2019 NBA Finals (7.9 million Canadians)
- Super Bowl LVIII in 2024 (10 million Canadians)
- The 2009 Grey Cup (6.1 million Canadians)
Perhaps most impressively, all seven games of the 2025 World Series now rank as the seven most-watched Blue Jays games in history.
Canada Emerges as Baseball's Per Capita Champion
The most striking statistic reveals Canada's extraordinary engagement level throughout the Blue Jays' 2025 postseason run. With an aggregate viewership of 18.5 million Canadians watching some or all of Game 7—representing 45% of the country's population—Canada achieved remarkable per capita viewing numbers.
Despite having populations only one-eighth the size of the United States and one-third that of Japan, Canadian viewers outdrew both countries in per capita viewing for Game 7. Canadians outwatched Americans by a factor of more than 3:1, establishing Canada as baseball's per capita champion of television, streaming, and social media engagement during October's postseason excitement.
The Blue Jays' memorable postseason journey, which included the American League Division Series against the New York Yankees and the American League Championship Series against the Seattle Mariners before the epic World Series showdown, generated unprecedented fan engagement that translated into record-breaking viewership numbers across multiple platforms and countries.
