In a significant move for women's professional sports, AERO has partnered with the Professional Women's Hockey League (PWHL) as an Official Partner and the Official Chocolate Bar for the upcoming 2025-2026 season. The announcement was made on November 20, 2025, marking a strategic collaboration between the beloved chocolate brand and the rapidly growing hockey league.
Elevating the Fan Experience
The partnership will bring AERO's signature bubbly and melt-in-your-mouth experience to PWHL games throughout Canada. Carm DaSilva, Marketing Leader for Confectionery at Nestlé Canada, expressed excitement about the collaboration, noting it provides the perfect opportunity to support women's sports while bringing AERO's energy to the league's most powerful moments.
DaSilva emphasized that the partnership will remind Canadian fans to enjoy life's lighter moments, particularly during intense game situations like overtime periods where AERO will serve as the official overtime presenting partner.
Comprehensive Activation Strategy
The season-long partnership includes extensive activation across multiple platforms. AERO will have presence at all Canadian regular-season home games and all eight Canadian Takeover Tour stops. The brand will engage fans through digital billboards, on-ice activations, and various fan engagement opportunities.
Chelsea Purcell, Vice-President of Partnerships for PWHL, welcomed AERO to the league's roster, highlighting how the partnership will amplify the action-packed fan experience whether spectators are watching in arenas or from home.
Multi-Platform Digital Integration
Beyond in-arena presence, the collaboration extends to digital and social media channels. The partnership includes integration across all AERO and PWHL digital platforms, plus AERO will serve as presenting partner of the popular "Jocks in Jills" podcast.
The PWHL, established as a professional ice hockey league in North America, features top women's players from around the world and is committed to athletic excellence and creating sustainable careers for its athletes.
Nestlé Canada, which has operated in Canada since 1887, manufactures and distributes numerous well-known brands including AERO, KIT KAT, NESCAFÉ, and NESPRESSO. The company employs approximately 3,500 people across 12 Canadian locations.
