Blue Jays' Original Mascot Creator Expresses Surprise Over Unannounced Return of BJ Birdy
In a surprising twist to the Toronto Blue Jays' 50th-anniversary celebrations, Kevin Shanahan, the creator and original performer of the team's first mascot, BJ Birdy, has revealed that the franchise did not contact him before reintroducing the beloved character. This oversight has sparked questions about mascot rights and proper recognition, as Shanahan still owns the intellectual property associated with BJ Birdy.
A Nostalgic Celebration Turns Controversial
The Toronto Blue Jays recently brought back several classic mascots, including BJ Birdy, Domer, and Diamond, to honor the team's five-decade history. While fans welcomed the return of these nostalgic figures, the reappearance of BJ Birdy came as a shock to Shanahan, who told CBC News he was not informed or consulted by the team. "When I saw it, it was this kind of multi-verse ... there's been a glitch in the matrix," Shanahan remarked, expressing his confusion and disappointment. He emphasized that it would have been respectful for the Blue Jays to reach out, especially given his long-standing connection to the mascot.
The Origins of BJ Birdy and Shanahan's Legacy
Kevin Shanahan, cousin of NHL legend Brendan Shanahan, first debuted as BJ Birdy in September 1979 during a game against the Baltimore Orioles at Exhibition Stadium. His journey began after a photograph of him in a bird costume appeared on the front page of the Toronto Sun, catching the attention of team executives. Shanahan, then a 20-year-old University of Toronto student, invested $250 to create the suit for an audition. His energetic performance won over fans, leading to a 20-year tenure as the mascot. He recalled the intense effort of his first game, saying, "I practically killed myself running around ... I hadn't yet learned how to pace myself."
The Abrupt End and Rights Dispute
Shanahan's run as BJ Birdy ended in 1999 when the Blue Jays attempted to purchase the mascot's rights. After negotiations failed—with reports suggesting the team offered around $150,000—he was told not to attend the final two games of the season. "They figured out after 20 years that I owned the character," Shanahan noted, criticizing the team's handling of the situation. The Blue Jays then replaced BJ Birdy with newer mascots like Ace and Diamond, with then-general manager Gord Ash stating, "BJ did a nice job for us, but he's gone to the retirement home for fowls and it's time to move on." Shanahan felt slighted by the lack of a proper farewell.
Current Situation and Team Response
Despite the oversight, the Blue Jays have expressed a desire to connect with Shanahan. Team spokesperson Andrea Goldstein told CBC News, "Our intention has always been to honour the legacy of BJ Birdy, and we remain eager to connect directly with Kevin. We had hoped—and still hope—to work together, so the club can properly recognize and include him in these milestone moments." However, the team has not addressed why Shanahan wasn't contacted initially or clarified the status of the mascot's rights. Since his return, BJ Birdy has been featured at home games and is scheduled to appear at upcoming Jr. Jays events, where young fans can take photos with him and other returning mascots.
Implications for Sports Mascots and Intellectual Property
This incident highlights broader issues in sports entertainment regarding mascot rights and creator recognition. Shanahan's experience underscores the importance of clear communication and legal agreements between teams and performers. As the Blue Jays continue their anniversary festivities, fans and observers are watching to see if the team will rectify the situation and properly acknowledge Shanahan's contributions to the franchise's history.
