The Calgary Stampede is poised to be the largest in its history, according to George Brookman, chair and company ambassador of West Canadian Digital. Writing in the Calgary Herald, Brookman emphasizes that Calgary possesses a unique ingredient not found in any other city, and this year's event could be the biggest Stampede ever. The plans for Stampede Park, the Saddledome acts, the expanded Coke Stage, and the entire Stampede experience are set to be over the top.
Noise Regulation Compromise Reached
Brookman references recent debates over noise regulations, noting that a reasonable compromise has been reached. Weekends allow partying until 3 a.m., while weeknights close at 12:30 a.m. He draws a parallel to his mother's words: “Nothing good happens after midnight.” The controversy centers on the new Cowboys Park, formerly Millennium Park, which changed names quietly under the previous council. Brookman praises the current council for discussing the issue openly.
Stampede's Longstanding Presence
Brookman points out that the Calgary Stampede has been roaring for almost 120 years, and those who buy condos in the downtown core should expect noise during the 10 days in July. He recalls driving down 9th Avenue S. and seeing bleachers set up for the parade, feeling like a kid again. He also remembers when hundreds would drive down 9th and back up 6th, blowing horns until the early hours of parade morning.
Synergy Among Calgary Organizations
Not many years ago, the Stampede, Tourism Calgary, the convention centre, and Travel Alberta competed for position as the most important agency. Brookman notes that those days are gone, and the city has developed fantastic synergy among these groups, including the international airport and hotels. He highlights the growth of the new Scotia Place event centre, which is impressive to behold.
American Ticket Sales Up
Brookman reports that rumour has it American ticket sales are up over last year, presenting a special opportunity to show what being Canadian means. He urges Calgarians and Canadians to keep politics out of Stampede fun and conversations, and to demonstrate the backslapping, neighbour-loving warmth that has been Calgary's reputation since The Big Four decided to create something unique.
Embrace the Stampede Spirit
Brookman concludes by encouraging everyone to check their hats, polish their boots, and head to the parade for the Greatest Outdoor Show on Earth. He notes that Smithbilt hats and Alberta Boots are the pride of both longtime Calgarians and new citizens, and even those who resist the Stampede often admit to going to the park just for a mini doughnut.
