Shock Top, a renowned craft beer brand under Tilray Beverages, has announced the launch of High Voltage, its inaugural high-alcohol by volume (ABV) double wheat beer. This innovative offering, set at 9.6% ABV, aims to deliver a powerful citrus experience with bold flavors and a smooth wheat finish.
A New Era for Shock Top
High Voltage represents a significant departure from Shock Top's traditional lineup, introducing a double wheat brew that amplifies citrus notes to create an electrifying taste profile. The beer is crafted with real orange peel and orange puree, resulting in a shockwave of juicy orange flavor complemented by bright citrus zest and a robust wheat backbone.
Flavor and Packaging Details
Each sip of High Voltage offers a flavor overload, characterized by bright notes of orange candy, zesty peel, and a citrus pop. The beer is packaged in 19.2-ounce cans, with a nationwide rollout starting at a price point of $2.99. This format aligns with consumer trends, as high-ABV singles, particularly in 19.2-ounce sizes, have been driving growth in the craft beer category, leading spending and purchasing trends in 2025.
Launch Strategy and Availability
The launch will commence with a major debut in Southern California before expanding to large-format and convenience stores across the United States beginning in May 2026. This strategic rollout is designed to reach a broad audience of beer enthusiasts seeking bold and innovative options.
Brand Vision and Consumer Engagement
Jacob Neilson, Senior Brand Manager at Shock Top, emphasized the brand's commitment to creating beers that resonate with dynamic consumers. "We set out to make a beer that feels as fun and full of energy as the people who drink it," Neilson stated. "High Voltage is our response to fans—designed for spontaneous, social occasions where the energy is high and the night is just getting started."
About Shock Top and Tilray Beverages
Founded in 2006 with its iconic Belgian White Ale, Shock Top has built a reputation for bold, flavorful beers that break from the mundane. The brand's portfolio includes varieties such as Lemonade Shandy, Mango Wheat, and Blueberry Wheat, all emphasizing an unfiltered approach to brewing.
Tilray Beverages, a division of Tilray Brands, Inc., operates as a leading beverage platform with a diverse array of award-winning craft beers, spirits, and non-alcoholic drinks. Its portfolio features well-known names like 10 Barrel Brewing, Breckenridge Brewery, and SweetWater Brewery, leveraging advanced production and distribution networks to expand premium offerings in the U.S. and internationally.
High Voltage marks a pivotal moment for Shock Top, showcasing its ability to innovate within the craft beer market while staying true to its roots of delivering unexpected and exciting twists on classic styles.
