Pub Beer Expands Lineup with New Light Lager Offering
BEND, Ore., March 11, 2026 – Pub Beer, the popular "Cheap Fun" beer brand owned by Tilray Brands, Inc., has officially announced the launch of Pub Light, a new American-style light lager designed for extended social gatherings and easy consumption. This innovative addition to the Pub Beer family features a remarkably low 99 calories per serving while maintaining a 4% alcohol by volume (ABV), positioning it as a lighter alternative that retains the brand's signature approachable character.
Clean Brewing Philosophy and Ingredient Transparency
Pub Light distinguishes itself through a commitment to simplicity and quality ingredients. The brewing process deliberately avoids additives, gimmicks, and overly complex flavor profiles, focusing instead on what truly matters to consumers. Brewed exclusively with 100% malt and containing no sugar, corn, rice, or filler ingredients, Pub Light delivers a clean, crisp, and dry taste profile. This no-nonsense approach results in a refreshing lager engineered to sustain enjoyable moments without unnecessary complications.
Brand Philosophy and Executive Commentary
Emerging from Pub Beer's foundational "Cheap Fun" ethos, Pub Light represents the lighter dimension of the brand's portfolio. It is crafted to be highly approachable, exceptionally drinkable, and perfectly suited for spontaneous good times that require no elaborate planning or rulebooks. According to Moo Eakin, Senior Brand Manager for Pub Beer, the development process involved deconstructing and reconstructing the beloved Pub Beer formula to achieve a superior new recipe.
"We took everything we love about Pub Beer, tore it apart, built it back better, and landed on a brand-new recipe that's lighter and easier," Eakin stated. "It's cold, crisp, and the beer you wish you grabbed sooner."
Availability and Product Details
Pub Light is now available at select restaurants, bars, and retail establishments across the Pacific Northwest region. The product is offered in multiple packaging formats to accommodate different consumption preferences, including 16-ounce six-packs and 12-ounce eighteen-packs. Consumers seeking additional information about Pub Light and the broader Cheap Fun beer family are encouraged to visit the official website at cheapfunbeer.com.
Corporate Background and Responsible Consumption
Tilray Brands, Inc., the parent company behind Pub Beer, operates as a leading global lifestyle and consumer packaged goods corporation with extensive operations across North America, Europe, Australia, and Latin America. The company manages a diverse portfolio of over 40 brands in more than 20 countries, spanning cannabis products, hemp-based foods, and craft beverages. Pub Beer emphasizes responsible consumption practices, reminding consumers that purchase and consumption are restricted to individuals aged 21 and older.
