Cricut Unveils New EasyPress SE Heat Press for Simplified Crafting
In a significant development for the creative technology sector, Cricut, Inc. has officially launched its latest innovation in heat press machines. The Cricut EasyPress SE, announced on February 6, 2026, represents the next evolution in the company's popular EasyPress family, designed specifically to address common challenges faced by crafters and makers during heat transfer projects.
Streamlined Performance for Professional Results
The Cricut EasyPress SE has been engineered to deliver a friction-free pressing experience while maintaining the quality and reliability that users have come to expect from the Cricut brand. This new machine removes typical pain points from the heat transfer process, offering a simplified approach to creating professional-quality projects without the complexity or bulk of industrial-grade equipment.
Engineered for consistent, long-lasting results, the EasyPress SE supports a comprehensive range of materials including iron-on (HTV), Infusible Ink™, sublimation, and DTF (direct-to-film) transfers. This versatility enables users to achieve durable personalization that withstands regular use and washing over time, making it suitable for both hobbyists and small business creators.
Enhanced Safety and User-Friendly Features
Consistent with the broader Cricut EasyPress family, the SE model incorporates several important safety and convenience features. The machine includes an insulated safety base to protect work surfaces and an automatic shut-off function for added peace of mind during use. The ceramic-coated heat plate delivers uniform, edge-to-edge heat distribution and reaches precise adjustable temperatures up to 400°F.
A particularly notable feature is the unique Cricut Heat Guide, which provides users with exact time and temperature settings along with step-by-step pressing instructions for nearly any base material and heat transfer type. This guidance system allows crafters to work with confidence, reducing the trial-and-error process that often accompanies heat transfer projects.
Multiple Sizing Options for Diverse Projects
The Cricut EasyPress SE will be available in two distinct sizes to accommodate different project requirements. The 9×9 inch model serves as an ideal standard size for T-shirts, tote bags, youth apparel, home decor items, and various smaller projects. For larger applications, the 12×10 inch size proves perfect for oversized T-shirts, sweatshirts, blankets, pillows, and projects requiring bigger transfer areas.
Both models have been designed with portability and storage in mind, featuring lightweight construction that fits neatly into creative spaces of all sizes. This thoughtful design consideration makes the EasyPress SE suitable for crafters working in limited spaces or those who need to transport their equipment between locations.
Pricing, Availability, and Color Options
The Cricut EasyPress SE becomes available starting February 6, 2026, with initial distribution in the United States and Canada through Cricut.com and Michaels craft stores. Global availability will follow this initial launch period. Bundle options featuring both sizes of the EasyPress SE will also be available for purchase directly through the Cricut website.
The 12×10 inch model will be offered in three distinct color options: Raspberry, Slate Blue, and Daybreak, with the Daybreak color available exclusively at Walmart stores. Meanwhile, the 9×9 inch version will come in Raspberry, Taupe, and Daybreak colors, with Daybreak again offered as a Walmart exclusive.
Pricing has been set at $99 USD for the Cricut EasyPress SE 9×9 model and $119 USD for the larger 12×10 version. It's important to note that product contents and colors may vary by bundle, and availability may differ across regions and retail partners.
About Cricut's Creative Platform
Cricut, Inc. operates as a comprehensive creative platform company that enables users to create meaningful personal items through integrated hardware and software solutions. The company's products work together as a connected ecosystem, allowing consumers to produce beautiful, high-quality projects with remarkable ease and efficiency.
The company's product portfolio includes a flagship line of smart cutting machines—the Cricut Maker® family, Cricut Explore® family, and Cricut Joy® family—alongside specialized tools like the EasyPress® series, the Infusible Ink™ system, and an extensive collection of materials. Beyond providing tools and materials, Cricut has cultivated a thriving global community of millions of dedicated users who share projects, techniques, and creative inspiration.
