The City of London and the London Food Bank have officially launched the London Cares Curb Hunger food campaign, aiming to address a nearly 12% increase in demand so far in 2026. The initiative, reported by CTV's Brent Lale, seeks to rally community support for local families facing food insecurity.
Rising Demand Sparks Action
The campaign comes at a critical time as the London Food Bank has seen a significant uptick in visitors. Officials emphasize that the need for donations is greater than ever, with the program designed to collect non-perishable items and funds to sustain operations throughout the year.
How the Campaign Works
Residents are encouraged to place food donations in clear plastic bags at their curbside on designated collection days. Volunteers and city crews will pick up the bags and deliver them to the food bank. The initiative also accepts monetary contributions through online platforms.
The London Cares Curb Hunger campaign has been a staple in the community for years, but this year's launch is particularly urgent given the economic pressures on households. The food bank reports that working families and seniors are among the fastest-growing groups seeking assistance.
Local leaders are calling on everyone to participate, stressing that even small contributions can make a big difference. The campaign will run through the summer months, with additional collection events planned.
