LEPAS Launches Strategic 'Elegance Moves the World' Initiative for IBS 2026
As the 2026 International Business Summit (IBS 2026) approaches in Wuhu, China, Chery Group's premium new energy vehicle brand LEPAS is rolling out a comprehensive three-part global strategy under the theme "Elegance Moves the World." This initiative marks a significant milestone in the brand's international expansion, positioning LEPAS to accelerate its presence across global markets through a refined approach that prioritizes sophistication over mere technical specifications.
A Three-Phase Progression: Showcase, Validation, and Co-Creation
In an automotive industry often dominated by quantitative metrics, LEPAS is charting a different course by focusing on elegance as a core philosophy. Over the coming month, the brand will execute a carefully orchestrated progression through three distinct phases: showcase, validation, and co-creation. This structured approach aims to demonstrate how the concept of elegance can be translated into tangible mobility experiences that resonate with consumers worldwide.
The first phase will commence at the Beijing Auto Show, where LEPAS will formally unveil its new energy vehicle strategy alongside the global debut of two key models: the LEPAS L6 BEV and LEPAS L4 BEV. These vehicles are built upon the foundational principles of Leopard Aesthetics, Exquisite Space, and Elegant Driving, representing not just individual products but a comprehensive portfolio designed to set new standards in the NEV segment.
From Product Launch to Real-World Validation
Following the initial showcase, LEPAS will transition to the validation phase with the launch of the LEPAS Global Journey of Elegant Driving. This initiative will involve extensive real-world testing of the LEPAS L6 across long distances and diverse conditions, allowing the vehicle to be experienced as more than just a collection of specifications. Instead, it will be presented as a presence characterized by measured performance, assured capability, and inherent refinement.
Simultaneously, LEPAS will expand its vision beyond the vehicles themselves through the inaugural LEPAS Global Partners Conference during the IBS 2026 summit. This gathering will bring together distributors, suppliers, and ecosystem collaborators from around the world, with the first group of Global Elegant Lifestyle Partners being formally recognized. This represents a crucial evolution from brand expression to collaborative ecosystem development.
Creating Immersive Brand Experiences
An equally important component of the strategy involves physical spaces that embody the LEPAS philosophy. The upgraded LEPAS Elegant Lifestyle House will open for the first time, accompanied by a curated LEPAS Garden Gathering. Designed as an immersive environment, this space offers a tangible interpretation of the brand's world where product design, lifestyle elements, and experiential components converge into a unified experience. Here, the core values of Elegant, Exquisite, and Confident are not merely described but directly felt by visitors.
Building on Chery Group's Global Foundation
The trajectory of LEPAS is fundamentally connected to the established global presence of Chery Group. Positioned as the Preferred Brand for Elegant Mobility Life and guided by the principle of Drive Your Elegance, LEPAS benefits from a robust international infrastructure. Chery Group currently operates in more than 130 countries and regions, maintaining its position as China's leading passenger vehicle exporter for 23 consecutive years. With a cumulative global user base exceeding 19 million, this extensive network provides LEPAS with both reach and resilience as it embarks on its global journey.
At IBS 2026, LEPAS will integrate brand identity, product offerings, distribution channels, and ecosystem partnerships into a cohesive whole, completing a critical transition from global expansion to integrated realization. This represents not a sudden acceleration but a deliberate unfolding of a vision that introduces a more composed and enduring expression of elegance into the worldwide new energy vehicle landscape.
Adding an innovative dimension to this ecosystem, AiMOGA will make a distinguished appearance at the summit, offering insights into the future of human AI assistants. This subtle yet forward-looking element introduces a new layer of intelligence to the evolving LEPAS ecosystem, complementing the brand's emphasis on sophistication and technological advancement.
