Product of the Year Canada, the world's largest consumer-voted award for product innovation, has officially announced its 2026 award winners. This prestigious recognition highlights standout products across dozens of categories that are redefining innovation for Canadian shoppers.
National Survey Drives Award Selection
The winners were determined through a comprehensive national survey of 4,000 Canadian shoppers, conducted by the global research partner Kantar. This process ensures that the awards celebrate products demonstrating meaningful innovation, relevance, and strong consumer appeal in today's rapidly evolving marketplace.
Consumer Trust in a Changing Retail Landscape
Mike Nolan, Global CEO of Product of the Year Management, emphasized the importance of these awards. "As consumers face an ever-expanding marketplace, Product of the Year continues to help simplify decision-making by spotlighting products that deliver proven quality and innovation," he stated. "With today's shopping landscape extending well beyond traditional retail—from direct-to-consumer channels and on-demand grocery delivery to real-time digital recommendations—trusted validation has never been more important."
Nolan added, "Against a backdrop of rapid retail transformation, including more immersive experiences and a heightened focus on sustainability and ethical choices, the Product of the Year Seal serves as a meaningful mark of credibility. The 2026 winners represent what Canadians value most today: reliable performance, solutions that make everyday life easier, and products that offer genuine value while helping shape the future of retail."
Credibility Across Physical and Digital Channels
As shopping habits continue to shift across both physical and digital channels, the Product of the Year Red Seal remains a powerful signal of credibility at shelf and online. Backed entirely by consumer votes, this designation gives shoppers confidence in identifying products that demonstrate innovation and quality within their respective categories.
Diverse Range of Winning Products
The 2026 winners span a wide array of sectors, including food and beverage, health and wellness, personal care, household essentials, and home appliances. This diversity highlights innovation across both emerging and established brands, showcasing the dynamic nature of the Canadian market.
List of 2026 Product of the Year Canada Award Winners
- Age Spot & Wrinkle Face Treatment: NIVEA Q10 Anti-Wrinkle Specialist Dual Action Serum – Beiersdorf Canada Inc.
- Apps & Snacks: Western Family Feta & Caramelized Onion Bites – Pattison Food Group
- Better-for-You Drinks: LOOP Pro + Prebiotic Fresh Fruit Sodas – Loop Mission
- Better-for-You Yogurt: Activia Expert – Danone Canada
- Body Care: Dove Deep Moisture Body Wash – Unilever Canada
- Candy: Starburst All Pink Gummies – Mars Wrigley Canada
- Cheese: Armstrong High in Protein Marble Cheddar Cheese – Saputo Dairy Products Canada G.P.
- Chocolate Bars: KitKat Chunky Rolo – Nestlé Canada Inc.
- Chocolatey Cookies: Cadbury Fingers – Mondelēz Canada
- Condiments: Heinz Mayonnaise-Style Sauce – Kraft Heinz
- Energy Snacks: Go Pure Energy Ball in a Bar – Biscuits Leclerc Ltd.
- Fabric Care: Snuggle® Crystals Blue Sparkle® In-Wash Scent Booster & Snuggle® Crystals Lavender Breeze In-Wash Scent Booster – Henkel Consumer Brands Canada Corporation
- Frozen Desserts: 7 Select Ice Cream – Cookies and Cream – 7-Eleven Canada
- Hair Care & Treatment: SheaMoisture Coconut & Hibiscus Smooth & Shine Oil – Unilever Canada
- Hair Styling & Finishing: göt2b Glued Brow & Edge Gel – Henkel Consumer Brands Canada Corporation
- Home Appliances – Cooktops: KitchenAid 36" Temp Cook™ Induction Cooktop with 5 Cooking Zones – Whirlpool Corporation Canada
- Indulgent Treats: Hershey's Dark Classic; Hershey's Dark Almonds & Caramel Flavour; Hershey's Dark Almonds & Coffee Flavour – Hershey Canada Inc.
- Insect Devices / Traps: STEM™ Flying Insect Light Trap – SC Johnson
- Intimate Grooming: Philips OneBlade Intimate – Philips Electronics Limited
- Mattress: Logan & Cove Pinnacle Mattress – Goodmorning
- Meal in a Bowl: Crave Bowls – Kraft Heinz
- Men's Deodorant: NIVEA Men Black & White Invisible Original Antiperspirant Roll-On – Beiersdorf Canada Inc.
- Men's Facial Care: NIVEA Men Anti-Wrinkle 2in1 Power Serum – Beiersdorf Canada Inc.
- Microgreens: GoodLeaf Intensely Arugula Microgreens – GoodLeaf Community Farms Ltd.
- On-the-Go Snacks: RITZ To-Go – Original & Baked with Whole Wheat – Mondelēz Canada
- Oral Care: Colgate Total Active Prevention Toothpaste – Colgate-Palmolive
- Peanut Butter Treats: M&M's® Peanut Butter Mega – Mars Canada Inc.
- Protein Beverage: Dairyland / Neilson Chocolate Protein Beverage – Saputo Dairy Products Canada G.P.
- Protein Food: Oikos PRO High Protein Greek Yogurt – Danone Canada
- Protein Snacks: CLIF Builders Low Sugar Protein Bars – Mondelēz Canada
- Quick Meal Solutions: Taco Bell Crunchwrap Supreme – Kraft Heinz
- Ready-in-Minutes Sides: Cavendish Farms Quick Crisp Crinkle Chips – Cavendish Farms
- Salty Snacks: Tostitos Loaded Nachos Flavour Tortilla Chips – PepsiCo Foods Canada
- Seasonal / Limited Edition: OREO x Selena Gomez – Mondelēz Canada
- Sensitive Face Care: Scotties Ultra Soft Facial Tissues – Kruger Products Inc.
- Soft Snack Cakes / Cookies: OREO Cakesters – Mondelēz Canada
- Sparkling Refreshment Beverages: Clearly Canadian Mountain Blackberry & Wild Cherry – Clearly Food & Beverage Company ULC
- Spreads: Philadelphia Cream Cheese Seasonal Flavours – Kraft Heinz
- Sweets & Treats: Reese's + Nougat Bar – Hershey Canada Inc.
- Women's Hygiene: Aruna Revolution Compostable Menstrual Pads – Aruna Revolution
These award-winning products reflect the evolving preferences and values of Canadian consumers, emphasizing innovation, quality, and trust in a competitive retail environment.
