Moonup Technology Co., Ltd., the official Taiwan operations partner for European smart home innovator Shelly Group, is set to make a significant impact at the upcoming 2025 Taipei Building Show. The event runs from December 11 to December 14 at Taipei's Nangang Exhibition Center.
Showcasing a Vision of Intelligent, Cost-Effective Upgrades
Under the theme "Minimal Renovation, Maximum Intelligence," Moonup will present Shelly's comprehensive smart building and smart home ecosystem. The demonstration will focus on a core promise: enabling high-flexibility smart upgrades for existing buildings with minimal construction work and dramatically lower transformation costs. This approach aligns with Shelly Group's 2025 global vision to develop valuable solutions that simplify life and promote efficient energy use.
CEO Aaron Hsu emphasized the partnership's goal: "Shelly's mission is to bring new intelligence to existing equipment, and Moonup's role is to make this truly achievable in Taiwan." He highlighted Taiwan's mature intelligent-building market and exceptional engineering capabilities as key foundations for their work.
Shelly: A Global Powerhouse in Smart Technology
Shelly Group has established itself as a global standard in smart building technology. Its reputation is built on an innovative, open architecture that prioritizes precision. The Shelly Cloud ecosystem integrates:
- Hardware modules
- Cloud services
- Energy monitoring systems
- Open API connectivity
This robust platform has driven remarkable growth. According to official data current to Q3 2025:
- Shelly products are deployed in over 100 countries worldwide.
- The platform boasts more than 2.5 million Shelly Cloud users.
- Globally, over 28.8 million devices have been installed.
The company, publicly listed in Germany and Bulgaria, is trusted by professional engineers and consumers alike for its non-intrusive installation, cross-brand compatibility, and high-precision energy management. Its rapid innovation and ecosystem development have propelled Shelly into unicorn status, with a valuation exceeding USD 1 billion.
Moonup's Path to Capital Markets and Global Ambitions
Concurrently, Moonup Technology is advancing its own strategic goals. The company has initiated the counseling process for the Taipei Exchange (TPEx) Go Incubation Board for Startup and Acceleration Firms (GISA), marking a critical pre-IPO milestone. Moonup's strategy involves blending European smart-home technological standards with Taiwan's strong local research, development, and system integration capabilities.
Aaron Hsu stated the company's broader ambition: "Moonup Technology's mission is to bring together Taiwan's efficiency in implementation and system integration with Shelly's global technical standards, and build a truly international smart-building brand." The Taipei Building Show serves as a major platform to showcase this fusion of international quality and localized application advantages to a professional audience.
