Sportradar Group AG, a prominent global sports technology company, has officially unveiled Playradar, a dedicated iGaming brand designed to deliver a fully-integrated ecosystem of cross-vertical gaming experiences to operators worldwide. This strategic launch marks a significant evolution in Sportradar's iGaming business, leveraging the company's extensive expertise in sports data and streaming capabilities.
New Leadership and Strategic Vision
To spearhead this expansion, Sportradar has appointed Edo Haitin, former CEO of Playtech Live, to lead its iGaming division. Haitin brings over two decades of experience in iGaming operations, live casino development, and executive leadership, providing senior-level expertise to accelerate Sportradar's growth in this competitive sector.
Innovative Hybrid Gaming Products
Playradar will utilize Sportradar's live and historical sports data along with audio-visual streams, combined with casino games, to create unique proprietary hybrid products. These offerings include:
- Live 24/7 Experience Centre: This feature allows players to simultaneously watch a live stream and engage in gaming on the same screen, blending sports viewing with interactive gameplay for enhanced engagement or real-money betting. It fosters a community environment where players can interact in real-time, sharing tips, preferences, and reactions.
- Live & Historical Streaming Sports/Casino Hybrid Content: By transforming real sporting moments into interactive event-driven gameplay, this product merges live and historical sports streaming with casino mechanics. It also includes a live prediction feature powered by Sportradar's real-time data.
- Premium iGaming Content: A comprehensive suite of casino games, including virtual sports, slots, table games, arcade, and crash games, all developed to the highest standards to ensure a positive player experience.
Market Positioning and Global Rollout
Sportradar is uniquely positioned to scale its iGaming business through its existing game studio, sports data expertise, streaming capabilities, and global distribution network. The company's marketing, acquisition, and retention technologies leverage deep insights into player behavior across both betting and iGaming verticals, strengthening relationships with sportsbook and casino operators globally.
With the majority of Sportradar's clients already operating across both verticals, iGaming represents a natural channel to drive long-term monetization and lifetime value alongside traditional betting. Playradar will operate exclusively in regulated markets, with responsible gaming and integrity embedded into every product. Game releases are scheduled throughout 2026, with an initial rollout across the UK, North America, and Latin America, featuring classic table games, arcades, slots, and virtual sports.
Executive Commentary
Carsten Koerl, Founder and CEO of Sportradar, emphasized the strategic importance of this launch: "iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team."
