Geotab Inc., a global leader in connected transportation and telematics solutions, has launched its innovative GO Anywhere family of asset trackers at the Geotab Connect 2026 event in Las Vegas. This new hardware line is designed to deliver unified visibility across trailers and equipment, addressing critical business challenges such as asset loss and underutilization that cost industries billions annually.
Satellite Connectivity Breakthrough
The GO Anywhere Plus asset tracker represents a significant industry milestone by incorporating Starlink Direct To Cell connectivity. This hybrid solution merges mobile and satellite networks in a commercial IoT device, providing seamless coverage for high-value assets even in remote "dead zones" where traditional cellular networks fail. The technology eliminates the need for expensive, specialized satellite hardware while maintaining connectivity at a fraction of traditional costs.
Addressing Industry Challenges
According to industry data, construction equipment loss alone exceeds $1 billion yearly in the United States, often leading to project delays that multiply the total financial impact. David Wooten, Senior Manager of Product Management at Geotab, emphasized that losing critical equipment goes beyond replacement costs. "It's about the worker who can't finish their job and the customer whose project is now stalled," Wooten stated. "By providing near real-time visibility and vital data insights, we are helping remove the uncertainty that comes with managing valuable assets across multiple sites."
Three Tailored Tracking Solutions
The GO Anywhere family includes three distinct solutions engineered for various operational needs:
GO Anywhere Plus
This ultimate all-in-one solution for high-value mixed fleets combines wired power for near real-time location, engine hours, and inferred hubometer readings with a field-replaceable backup battery. The device utilizes Starlink Direct to Cell technology to ensure total operational awareness even in the most remote locations, providing businesses with uncompromised insights regardless of network availability.
GO Anywhere
Engineered as the definitive "set and forget" solution for non-powered assets, this tracker combines long battery life with consistent, reliable tracking. The device delivers up to 10 years of battery life, significantly lowering total cost of ownership by eliminating frequent battery maintenance. It provides hourly location updates as standard and features a High-Frequency Mode that can be activated for rapid recovery in theft situations.
Small Asset Tracking
Utilizing Bluetooth Low Energy (BLE) beacons, this solution allows businesses to track portable tools and equipment via nearby connected assets. The system helps reduce the "invisible" costs of equipment loss through geofences that trigger alerts when assets move or are left behind, providing an additional layer of security for smaller, frequently moved items.
Enhanced Operational Continuity
The launch of these ruggedized tracking solutions comes at a critical time as industries face increasing supply chain disruptions and operational challenges. By providing comprehensive visibility and location intelligence, Geotab aims to help businesses secure their assets and maintain operational continuity. Whether ensuring a generator is maintained based on engine hour readings or confirming a trailer is ready for the road, these solutions are designed to ensure that when crews show up for work, the tools and assets they need are functioning properly and precisely where they should be.
The GO Anywhere asset trackers represent Geotab's commitment to innovation in the connected transportation and asset management space, offering businesses practical solutions to mitigate financial losses and improve operational efficiency across diverse environments.
