The European Union has ordered Meta to dismantle design features on Facebook and Instagram that it calls addictive for users, according to a ruling issued on July 10, 2026. The decision targets interface elements that encourage prolonged engagement, such as infinite scroll, personalized recommendations without user control, and notification algorithms designed to maximize time spent on the platforms.
EU Cites User Harm and Mental Health Concerns
The European Commission stated that these features exploit psychological vulnerabilities, particularly among younger users, leading to increased screen time and potential mental health issues. The order requires Meta to implement changes within 90 days, including providing users with clear options to disable addictive elements and ensuring algorithms prioritize user well-being over engagement. Failure to comply could result in fines of up to 6% of Meta's global annual revenue.
Meta has responded by expressing disagreement with the ruling, arguing that its platforms already include tools for managing screen time and that the order lacks scientific basis. The company plans to appeal the decision, which it says could disrupt user experience and harm small businesses that rely on its advertising services.
Broader Regulatory Crackdown on Tech Giants
This action is part of the EU's broader regulatory push under the Digital Services Act (DSA) and the Digital Markets Act (DMA), which aim to curb harmful practices by large online platforms. The EU has previously targeted other tech companies, including Google and TikTok, for similar design concerns. The ruling could set a precedent for other jurisdictions, including Canada and the United States, where lawmakers are considering legislation to address addictive technology.
According to a study cited by the EU, the average user spends over two hours daily on Meta platforms, with 30% of that time driven by design features deemed addictive. The order also mandates that Meta commission independent audits to verify compliance and report findings to regulators.
