Alex Newhook's impressive playoff run with the Montreal Canadiens has turned bars across Newfoundland and Labrador into vibrant hockey hotspots, with fans gathering to cheer on their hometown hero. The 24-year-old centre, a St. John's native, has electrified the ice, and his performance has sparked a wave of enthusiasm back home.
Newfoundland's Hockey Revival
During the Canadiens' second-round Stanley Cup playoff series against the Buffalo Sabres, Newhook's contributions have been pivotal. In Game 5 alone, he recorded two assists and a goal, helping Montreal secure a crucial victory. Back in Newfoundland, bars like the Duke of Duckworth in St. John's have become packed with fans wearing Habs jerseys, many sporting Newhook's name on the back.
"It's like a mini Bell Centre in here every game night," said bar owner Mike O'Brien. "The energy is incredible. People are coming out in droves to support Alex and the team." The phenomenon has been dubbed "Newhook Fever," with local businesses reporting a significant uptick in sales during game nights.
Community Spirit
The excitement extends beyond the bars. Schools and community centers have organized viewing parties, and local radio stations broadcast live from pubs during games. "Alex is a role model for our youth," said St. John's Mayor Danny Breen. "His success shows that kids from Newfoundland can achieve greatness on the national stage."
Newhook, drafted 16th overall by the Colorado Avalanche in 2019, was traded to Montreal in 2023. His playoff performance has solidified his place as a fan favorite in both Montreal and his home province. The Canadiens' deep run has also boosted tourism, with some fans traveling from Newfoundland to Montreal to catch games live.
As the series progresses, the bars in Newfoundland are expected to remain packed. "We're just enjoying the ride," O'Brien added. "Win or lose, this is a moment we'll never forget."



