The City of Ottawa has officially announced its intention to celebrate two major milestones: the city's bicentennial in 2026 and the 200th anniversary of the ByWard Market in 2027. However, despite the grand pronouncement, the actual plans for these celebrations remain shrouded in mystery, leaving many to wonder if the current offering is more promotional hype than a concrete party schedule.
Corporate Vibe Over Concrete Plans
A recent three-page memo to city council from Sheilagh Doherty, the director of Economic Development Services, served as the main announcement. The document is heavy on marketing language, promising 'authentic destination experiences,' 'signature events,' and 'legacy initiatives.' It also mentions branding, commemoration, and plaza naming.
In essence, the memo reads more like a promissory note than a detailed program. For now, residents are presented with the 'Ottawa 200' branding, the 'Celebrate Together' slogan, and a new logo. The city assures that this visual identity will be the anchor for 'city-wide pageantry, partner kits and marketing.'
Funding and How It Compares
The memo revealed that a significant portion of the initial funding will come from $200,000 taken annually from the Municipal Accommodation Tax (the hotel tax). The initiative will be managed by Ottawa Tourism in consultation with the city.
Subsequent to the memo, draft budget documents for 2026 indicate the city plans to spend $1.9 million on the two celebrations combined. This figure pales in comparison to what other Canadian cities have invested in their own major anniversaries. Quebec City contributed $5 million (about $7.1 million today) for its 400th in 2008, while Montreal shelled out $30 million (about $37.8 million today) for its 375th anniversary in 2017. Conversely, it is more than the $200,000 Hamilton spent for its 175th anniversary in 2021, though that event was hampered by the pandemic.
The Lone Announced Event and What's Next
So far, the only specific event tied to the bicentennial is a special day at Ottawa Bluesfest, which will feature Winnipeg's most famous band, likely a nod to The Guess Who. The city has promised that more information will be released in January, with a dedicated website expected to launch in December.
The plan also involves collaboration with a wide range of groups, including heritage, cultural, Indigenous, Francophone, and youth organizations. The stated goal is to deliver dynamic and inclusive public events that bring together shared stories and ignite civic pride. For now, however, Ottawa residents are left with a brand and a promise, waiting to see if the substance will eventually match the hype.
