Kid Rock and Health Secretary Kennedy Launch 'Rock Out Work Out' Health Campaign
In a surprising collaboration, musician Kid Rock and U.S. Health Secretary Robert F. Kennedy Jr. have joined forces to promote a new health initiative. The duo released a promotional video titled 'Secretary Kennedy and Kid Rock’s Rock Out Work Out,' which aims to encourage Americans to adopt healthier lifestyles through exercise and proper nutrition.
Unconventional Fitness Promo Features Shirtless Workouts and Cold Plunges
The video, posted on Kennedy’s X account on February 17, 2026, showcases the pair engaging in various physical activities. Set in a rustic lodge, the clip opens with Kid Rock’s hit song Bawitdaba playing in the background as Kennedy and the rocker perform leg curls and sit-ups while shirtless. Later scenes depict them working out in a sauna, with Kid Rock flashing a middle finger to the camera for added effect.
Kennedy, notably wearing blue jeans throughout much of the video, participates in a cold plunge, submerging himself fully in icy water while still clad in denim. The health secretary later joins Kid Rock in a hot tub, where they flex muscles and share glasses of whole milk, emphasizing their message of 'eating real food.'
Campaign Message and Public Response
Accompanying the video, Kennedy posted on social media, stating, “I’ve teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD.” The campaign concludes with the slogan “Make America Healthy Again,” echoing political themes while focusing on wellness. This initiative comes amid Kid Rock’s recent tour struggles, including cancellations of his Rock the Country tour due to its politically charged nature, and his criticism of Bad Bunny’s Super Bowl performance on Fox News.
The bizarre yet attention-grabbing video has sparked discussions online, blending entertainment with public health advocacy in an unconventional manner.
