Unifor, Canada's largest private-sector union, has expressed profound concern over the federal government's recent directive ordering the Canadian Radio-television and Telecommunications Commission (CRTC) to review its decisions of May 21, 2026, concerning the implementation of regulations under the Online Streaming Act.
Union's Stance on Cultural Sovereignty
Lana Payne, National President of Unifor, which represents 9,000 media workers, stated that this move is a devastating blow to Canada's cultural sovereignty and the diverse media ecosystem, including local news. She emphasized that U.S. big tech companies generating billions in the Canadian market should be required to reinvest locally to support Canadian stories and talent.
Background on CRTC Decisions
The CRTC's May decisions would have mandated large online streaming services earning over $25 million in Canada to contribute 15% of their annual Canadian revenues to support Canadian and Indigenous content. Additionally, traditional broadcasters' contribution rates would have been reduced to 25% of annual revenues. The decisions also proposed a discoverability framework to make Canadian and Indigenous content more prominent on digital platforms.
Concerns Over Government Actions
Julie Kotsis, Chair of Unifor's Media Council, criticized the government's move as another step backward, following the Liberals' concession on the Digital Services Tax in June 2025. She argued that this undermines protection and support for Canada's media sector, especially local news.
Call to Action
Unifor is urging the federal government to rescind the review announcement and implement the May 21 CRTC decisions promptly to safeguard local news and Canadian content. The union represents over 320,000 workers across various sectors and advocates for workers' rights, equality, and social justice.
