The annual Toy Mountain campaign in Winnipeg is scaling up its operations this holiday season, introducing new drop-off locations to accommodate a significant increase in community demand for donated toys.
Responding to Community Need
Organizers have confirmed the addition of multiple new donation sites throughout Winnipeg as the 2025 campaign gets underway. This expansion comes as the program anticipates serving more families than in previous years, with economic pressures driving higher demand for holiday assistance.
The initiative, which collects new, unwrapped toys for distribution to children in need across the city, has become a crucial seasonal support system for many Winnipeg households. The campaign officially launched with donations already being accepted at various locations, including the established Access Storage facility at 21 Lowson Crescent.
How to Participate in Toy Mountain 2025
Residents looking to contribute to this year's Toy Mountain campaign can bring new, unwrapped toys to any of the designated drop-off points now operating across Winnipeg. The program specifically seeks toys suitable for children of all ages, with organizers noting that toys for older children and teenagers are often in particularly short supply.
The campaign is running throughout December, with donations needed before the holiday distribution period begins. Community response has been strong already, with numerous toys collected at the Lowson Crescent location as photographed on Saturday, November 29, 2025.
Building on Previous Success
Toy Mountain has become an established holiday tradition in Winnipeg, growing steadily since its inception. The decision to expand the number of drop-off locations reflects both the program's success and the growing recognition of need within the community.
Journalist Harrison Shin reported on November 30, 2025 that the additional sites would make donating more convenient for residents across different neighborhoods, potentially increasing participation in areas previously underserved by the campaign.
As the holiday season progresses, organizers encourage Winnipeggers to consider contributing to this meaningful community effort, ensuring that every child in the city experiences the joy of receiving a gift during the festive period.
