With Christmas fast approaching, the Salvation Army in Winnipeg is issuing an urgent call for help. The organization's annual Toy Mountain campaign is still far short of its donation goal, putting the holiday hopes of many local children at risk.
A Critical Shortfall Days Before Christmas
The charity reported the significant shortfall on December 15, 2025. Despite the growing pile of donated toys, the current collection is not enough to meet the community's need. The campaign, which provides gifts for families struggling financially during the holidays, is a cornerstone of the organization's Christmas outreach in the city.
Every year, the Toy Mountain initiative aims to ensure no child in Winnipeg wakes up on Christmas morning without a present. The Salvation Army works directly with families, schools, and social agencies to identify those who would benefit most from the program. The current deficit means that hundreds, if not thousands, of wish lists may go unfulfilled.
How the Community Can Help
The Salvation Army is asking Winnipeg residents and businesses to consider making a donation of new, unwrapped toys. The need spans all age groups, from infants to teenagers. Popular items often include sports equipment, board games, dolls, building sets, and gift cards for older youth.
Monetary donations are also critically needed. Financial contributions allow the charity's staff and volunteers to purchase specific toys to fill gaps in the donation stream, ensuring a balanced and appropriate selection for every child. Donations can typically be made at designated Toy Mountain bins located in malls and participating retailers, online through the Salvation Army's website, or at their local offices.
The Importance of Local Support
This shortfall highlights the ongoing economic pressures facing many Winnipeg families. The Toy Mountain campaign is more than just a gift drive; it is a vital support system that alleviates financial stress and brings joy during a season that can be particularly difficult for those in need.
The Salvation Army is emphasizing that time is of the essence. With only a handful of days remaining until Christmas, the organization needs a surge in community generosity to reach its goal. The success of the campaign relies entirely on the compassion and giving spirit of local citizens.
As the deadline looms, volunteers are ready to sort, wrap, and distribute the gifts to ensure they arrive in time for Christmas celebrations across Winnipeg.
