Regina Embraces Innovative Tourism Technology
Tourism Regina has taken a bold step into the future of visitor engagement with the launch of an innovative 3D pin program. On November 26, 2025, the organization unveiled eight-foot tall three-dimensional location pins strategically placed at key landmarks throughout the city.
Interactive Experience for Visitors
Each massive pin features integrated QR codes that visitors can scan with their smartphones. This immediately provides access to comprehensive information about local events, attractions, and points of interest. The initiative represents a significant upgrade from traditional tourism signage, offering dynamic content that can be updated in real-time.
The timing of this launch comes as Regina continues to position itself as a leading destination in Western Canada. By leveraging technology that many tourists are already familiar with, the city aims to make exploration more accessible and engaging for both first-time visitors and returning guests.
Boosting Local Economy Through Innovation
This technological approach to tourism promotion demonstrates Regina's commitment to staying current with digital trends while highlighting its unique attractions. The eight installations are positioned at carefully selected landmarks to maximize visitor exposure and encourage exploration beyond the city's core areas.
Local business owners and attraction operators have expressed enthusiasm for the program, recognizing the potential for increased foot traffic and visibility. The QR code system allows for seasonal updates, special event promotions, and real-time information that keeps content fresh and relevant throughout the year.
As cities across Canada look for innovative ways to boost tourism in the post-pandemic era, Regina's 3D pin initiative sets a new standard for interactive visitor experiences. The program represents a significant investment in the city's tourism infrastructure and signals confidence in Regina's growing appeal as a must-visit destination.
