Unconventional Black Friday Strategy from Financial Expert
As Canadian shoppers prepare for the 2025 Black Friday sales, Credit Canada CEO Bruce Sellery is offering some counterintuitive advice that could save consumers significantly more than the typical 20-30% discounts being advertised. In an interview published on November 21, 2025, Sellery suggested that the most effective way to save money during the holiday shopping season might be to reconsider spending altogether.
The financial expert's perspective comes at a crucial time when retailers are ramping up promotions for one of the biggest shopping events of the year. While many consumers are eagerly anticipating deep discounts, Sellery encourages a more thoughtful approach to holiday spending.
The Psychology Behind Holiday Spending
Sellery's advice challenges the conventional wisdom that buying discounted items always represents smart financial decision-making. He emphasizes that the most guaranteed savings occur when money remains in your bank account rather than being spent, even on heavily discounted products.
This approach requires consumers to carefully evaluate whether Black Friday purchases represent genuine needs or simply responses to marketing pressure and the fear of missing out on limited-time deals. The Credit Canada CEO suggests that many holiday shoppers would benefit from creating a budget and sticking to it, rather than being swayed by percentage-off advertisements.
Practical Strategies for Smart Shopping
For those who do plan to participate in Black Friday shopping, Sellery recommends several strategies to avoid financial pitfalls. Creating a predetermined shopping list with specific items can prevent impulse purchases that often accompany sale events. Additionally, he suggests researching prices beforehand to ensure advertised discounts represent genuine savings rather than inflated original prices.
The financial expert also highlights the importance of considering the long-term value of purchases rather than focusing solely on immediate discounts. This perspective is particularly relevant for big-ticket items that may require ongoing maintenance or have associated costs beyond the initial purchase price.
As Black Friday 2025 approaches, Sellery's advice serves as a reminder that the most significant financial savings often come from thoughtful consumption habits rather than simply chasing the highest percentage discounts available in the market.
