For years, I have been exceptionally selective about mascara, often struggling to find a formula that rivals my top choice: the Maybelline Volum' Express Colossal mascara. This drugstore staple has consistently outperformed even luxury brands in my experience. However, my unwavering loyalty has recently been challenged—not by a high-end or trendy competitor, but by Maybelline's own innovation: the Colossal Bubble mascara.
A New Champion in the Colossal Family
Priced at an accessible $10 on Amazon, $13 at Ulta, and $12 at Target, the Colossal Bubble mascara builds upon everything I adored in the original. It enhances definition and separation dramatically, without compromising on rich color, impressive length, or substantial thickness. The result is fluttery, soft lashes that mimic the effect of false eyelashes, but without the heaviness, tedious application, or artificial appearance.
Why the 'Bubble' Name Fits Perfectly
The mascara's name is aptly descriptive, as it delivers a youthful, bubble-like aesthetic. Its formula is smooth and highly buildable, allowing for quick and easy application that pumps up lashes with abundant volume, avoiding any sticky or messy residue. The spiral comb brush features deeply cut bristles engineered to inflate and separate each lash meticulously. This design feels notably superior and more innovative compared to many other mascaras I have tested.
In contrast to the original Colossal lash formula, this version is significantly less clumpy. By focusing on individual lash separation and definition, it makes even sparse lashes appear thick and lush. The outcome is super-thick, sky-high feathery lashes that help eyes look more open and alert—a crucial benefit for tired parents or anyone with a hectic schedule.
Performance for Everyday Life
I have worn this mascara in diverse settings, from office environments and rare evenings out to errands, playground visits, and travel. It maintains its integrity throughout the day with minimal to no fallout. Removal is straightforward with micellar water or oil cleansers, eliminating the need for excessive tugging that could damage delicate lashes. Frequently, I receive compliments on my lashes, with many surprised to learn they are not extensions but the result of this affordable drugstore brand.
Affordability and Shade Options
I wholeheartedly recommend the Colossal Bubble mascara to anyone seeking a high-quality everyday option without a hefty price tag. At $10 per tube—less than the average Starbucks order as noted by Yahoo Finance in 2021—it offers exceptional value. Available in four shades—Blackest Black, Very Black, Brownish Black, and Waterproof Very Black—my personal favorite is the Blackest Black in a washable formula.
What Other Shoppers Are Saying
Customer reviews echo my enthusiasm. One shopper, Pretty Woman, calls it "the BEST!!!" for making lashes look long, lush, and curled. S. Jones praises its separation and lengthening capabilities, noting plans to switch from expensive Lancôme mascara. Patsy describes it as the "best mascara ever," highlighting its buildable nature and lack of flaking. Stephanie appreciates its volume, separation, and easy removal, while Sheila T. urges others to "believe the hype" for its transformative effect. Michelle Lea and Anita both commend its ability to rival pricier brands while being gentle on the budget.
For those interested in exploring other options, previous coverage highlights alternatives like the Lancôme Lash Idôle mascara for feathery lashes, Ilia's ophthalmologist-tested lengthening mascara, and the popular Essence Lash Princess False Lash Effect mascara. However, the Colossal Bubble mascara stands out as a top contender for its combination of performance, ease of use, and affordability.
