Beauty Editor Reveals 15 Must-Have Products Under $20 That Rival Luxury Brands
As a beauty editor for over 14 years, I have tested thousands of skincare, hair, and makeup products. While my job might sound glamorous, it has taught me a crucial lesson: a high price does not always equate to high quality. I appreciate mid-range and luxury items when they are truly worth it, but I have a special fondness for affordable products that deliver exceptional results. Who doesn't love saving money? My beauty collection includes some high-end potions, but it is balanced with cost-effective alternatives that are just as effective. No matter how sophisticated my bathroom vanity becomes, there are certain budget-friendly products I will never abandon because they are simply that good. Here are 15 of my favorite products, all priced at $20 or less, that offer outstanding performance.
1. Neutrogena Hydro Boost Hydrating Lip Sleeping Mask
I first received this hydrating lip sleeping mask in a press package and did not expect to be impressed by a drugstore lip care item. However, it quickly became one of my favorite lip balms. Formulated with hyaluronic acid, a natural skin hydrator, it nourishes, soothes, and softens dry lips. Although it is designed as an overnight treatment, it can also be applied during the day like a regular balm. While it is more expensive than many drugstore products, it is worth every penny in my opinion.
Promising review: "I'm absolutely obsessed with this mask! In my late 40s, I've noticed a loss of plumpness, but this product has made a real difference. It deeply hydrates overnight and leaves my lips feeling soft, smooth, and noticeably fuller. A must-have in my routine!" — Teacher HeatherPrice: $11 at Amazon, $12 at Ulta
2. Black Girl Sunscreen SPF 30
Sun protection is essential for everyone, but not all sunscreens are created with all skin tones in mind. Black Girl Sunscreen is a moisturizing product with SPF 30 that works beautifully on all shades. I have used it for years, and it is a staple in my skincare routine. It protects my skin from the sun and is easy to reapply with hands or a makeup sponge during long outdoor hours. The clean formula is free of parabens, fragrance, oxybenzone, octinoxate, silicone, and aluminum, and it is infused with jojoba oil. I prefer the dewy finish version over the matte option.
Promising review: "Love it! It leaves my skin moisturized, protected with a healthy glow, and doesn't leave a white-purplish ashiness. I believe it is great for all skin tones and types. Just remember to do a skin patch test if it's your first time. My whole family loves it!" — SerenityPrice: $16 at Target, $16 at Ulta
3. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
As a beauty editor, I frequently switch out skincare products to try new things, but Paula's Choice 2% BHA liquid exfoliant is my favorite toner that I never part with. After cleansing, I apply a few drops to my face and neck, and my skin instantly looks radiant and smooth. The beta hydroxy acid sheds dead skin and buildup, green tea extract calms redness and irritation, and methylpropanediol hydrates while preventing water loss for a glowy finish. Try the mini for $15, and you will likely invest in the full-size bottle.
Promising review: "This has been my go-to BHA for over a year. After a purge phase, my skin became noticeably clearer and brighter. It alleviated redness from my acne-prone skin to the point where I started going out without makeup for the first time in over a decade." — Ali01Price: $15 at Amazon, $15 at Sephora
4. Byoma Milky Moisture Cleanser and Hydrating Milky Toner Duo
If you are seeking simple skincare staples that work without breaking the bank, Byoma's Milky Moisture Cleanser and Hydrating Milky Toner are excellent choices. The gentle cleanser contains tri-ceramide complex, oat extract, and panthenol to support skin health, ease inflammation, and hydrate. The TikTok-favorite toner uses barrier lipids to restore the skin barrier, along with polyglutamic acid and cica for deep hydration and preventing water loss.
Promising review: "I love both products! They've quickly become staples in my morning routine. The toner feels soothing and hydrating without sticky residue, and the face wash cleanses effectively without stripping oils. I have mildly dry skin, and both feel fantastic. I will definitely repurchase." — KatePrice: $20 at Ulta
5. The Lip Bar Vegan Matte Liquid Lipsticks
While gloss is popular, a classic matte lipstick never goes out of style. The Lip Bar's vegan matte liquid lipsticks have been in my rotation for years, with the classic red Bawse Lady as my go-to shade. The rich shades complement a wide range of skin tones, and the matte formula is smooth and easy to apply without patchiness. Its staying power is unmatched; it lasts through meals without needing frequent reapplication.
Promising review: "Love this brand! I've been wearing these for years, and they stay on a long time. I get compliments on my matte lipsticks whenever I wear them." — DeitraPrice: $13 at Target
6. The Good Good Shea Refreshing Citrus Body Wash
This body wash thoroughly cleanses while retaining moisture, leaving skin supple. Made with Ghanaian shea butter, lemon and grapefruit extracts, and cucumber extract, it livens dull and uneven skin. I love using it in the mornings or after the gym because the citrus scent boosts my energy and mood. Pair it with the brand's African net sponge for gentle exfoliation and extra softness.
Promising review: "I absolutely love it! The citrusy scent is perfect for a morning wake-up, and it doesn't leave a filmy feel. I love it so much that I'm adding it to Christmas bundles for my family!" — Tammy KPrice: $15 at Amazon
7. Nizoral Anti-Dandruff Shampoo
As someone with dandruff, finding a shampoo that cleanses, soothes, and doesn't strip hair has been challenging. Nizoral anti-dandruff shampoo changed my life three years ago. It provides immediate relief from itchiness and keeps my scalp clear until the next wash. It is the only over-the-counter shampoo with 1% ketoconazole, a clinically proven dandruff-fighting ingredient. While slightly stripping, following up with a moisturizing shampoo and conditioner leaves hair soft and ready for styling.
Promising review: "This is my favorite dandruff shampoo. It works perfectly, lathers well, and doesn't irritate my scalp. After use, flakes are visibly reduced, and it doesn't dry out my hair like others. My first choice for dandruff!" — Alicia RamirezPrice: $16 at Amazon
8. Juvia's Place Blushed Duo Compacts
Juvia's Place gained popularity in 2016 for its vibrant color cosmetics, and the Blushed Duo compacts continue to impress with bold pigments. Available in six shade combos that can be worn individually or together, a single swipe provides huge payoff. Don't be surprised if you haven't hit pan after a year of use.
Promising review: "It's very pigmented and looks amazing. I get multiple compliments when I use this blush. I've used it for over a year and still have plenty left." — JayPrice: $20 at Amazon, $20 at Ulta
9. Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner
I love a defined lip but refuse to pay exorbitant prices for lip liner. Sephora Collection's lip liners rival big-brand quality at a fraction of the cost. They glide on easily with rich pigment and stay put all day, minimizing reapplication. With 16 shades, Molasses is my absolute favorite.
Promising review: "I'm blown away by how long-lasting these are! They stay on all day, sometimes requiring makeup remover to take off. The creamy texture applies smoothly, and the shades flatter every skin tone. I'll definitely keep using them!" — annazi4Price: $13 at Sephora
10. Naturium The Smoother Glycolic Acid Exfoliating Body Wash
This TikTok-viral body wash exfoliates and softens bumpy skin with an AHA blend of glycolic, lactic, pyruvic, and tartaric acids. It effectively treats keratosis pilaris (strawberry skin) and fades hyperpigmentation from acne and scars. The clean, gentle formula is also suitable for facial use.
Promising review: "BLOWN AWAY! I had acne on my butt for years, and nothing worked until this. After using half a bottle, scars have faded or disappeared. I bought it with my own money and am sold—it's changing one of my biggest insecurities." — spenderoffundsPrice: $6+ at Ulta, $17+ at Amazon
11. Nail Thoughts Tortoiseshell-Print Press-On Nails
Designed by a real nail artist, these press-on nails offer salon-quality finish at a budget-friendly price. The set can last up to two weeks and is easy to apply with glue or stickers. The tortoiseshell print is fun, wild, and universally flattering with earthy colors.
Promising review: "Love these torties! Everything you need comes in the box. I used the stickers, and the nails stayed on until I took them off with no damage. Highly recommend!" — EricaPrice: $20 at Nail Thoughts
12. Tend Skin Solution
If you are prone to ingrown hairs and razor bumps, Tend Skin solution is a must-have. I use it on my bikini area daily after showering, and it keeps irritation at bay. It is safe for legs, underarms, chin, neck, and face, but always patch test first. I have not had an ingrown hair or razor bump since I started using it.
Promising review: "I've been using Tend Skin for a while, and it's a game-changer! It works exactly as advertised, clearing up razor bumps and ingrown hairs within days. A must-have for anyone who shaves." — Delaney MahanPrice: $20 at Amazon, $20 at Walmart
13. Vaseline Healing Jelly (Cocoa Butter Scent)
Some things just work, and Vaseline Healing Jelly is one of them. Every winter, I switch to this for all-over moisture because standard lotions often fail to keep my skin hydrated all day. I love the faint, warm cocoa butter scent, which garners compliments.
Promising review: "Due to thyroid issues, I had major dry, scaly skin. Vaseline is so smooth and glides on easily, leaving a quality moisture barrier after showering. I'll never use another brand again!" — Walmart CustomerPrice: $6 at Target, $6 at Ulta
14. The Doux Crazy Sexy Curl Setting Foam
This lightweight setting foam provides max curl definition and hold without crunchiness. I have type 4 hair and use it for twist-outs and wash-n-go's, but it works on a range of wavy and curly textures. Infused with aloe, bamboo extract, and silk amino acids, it adds moisture without leaving hair hard.
Promising review: "I LOVE this mousse! It's the best I've ever tried. I get effortless curls/waves by scrunching it into very wet hair. Once dry, I add a little hair oil. Works like a charm!" — IslandGirlSeaglassingPrice: $15 at Amazon
15. Fazit Glitter Freckles Patches
For a magical fairy princess look, try Fazit's makeup patches, which went viral after Taylor Swift wore them. They are gentle for all skin types and easy to apply. Each pack includes six patches in various colors, designs, and placements for eyes, face, and decolletage.
Promising review: "These are the best, much better than loose glitter. They apply quickly, stay all night, and remove easily with face wash. The sparkle is so pretty. Hope I have another event to wear them!" — JPrice: $16 at Amazon
