Florida-based ECD Automotive Design, the world's largest Land Rover and Jaguar restoration company, has announced a landmark partnership with British automotive design house Chelsea Truck Company. This agreement, forged on November 10, 2025, will bring an unprecedented level of bespoke personalization to the New Defender L663 and the INEOS Grenadier for the U.S. market.
A New Chapter in Bespoke Automotive Design
This strategic alliance merges Chelsea Truck Company's iconic British design DNA with ECD's renowned craftsmanship and performance tuning. The collaboration will produce a new premium class of luxury 4x4 vehicles, meticulously assembled at ECD's 100,000-square-foot facility in Kissimmee, Florida.
Each vehicle will be a unique creation, blending Chelsea Truck's precision-engineered exterior and interior components with ECD's signature full-vehicle customization. The partnership promises clients faster delivery times, flawless engineering, comprehensive design support, and a luxury buying experience entirely within the United States.
Blending British Artistry with American Craftsmanship
"ECD Auto Design and Chelsea Truck Company unite two worlds of automotive artistry, blending ECD’s precision engineering with Chelsea Truck Company’s unmistakable British design prowess," stated Elliot Humble, CTO and Co-Founder of ECD.
Humble emphasized that Chelsea Truck is known for its bold, expressive styling and commitment to individuality, which has redefined luxury off-road design. "Together, we’re thrilled to bring this iconic aesthetic and craftsmanship to the U.S. market, creating vehicles that are as distinctive as the people who drive them," he expressed.
About the Companies Behind the Builds
Chelsea Truck Company is a UK-based coach-builder operating under Kahn Design, specializing in custom Land Rover and luxury 4x4 conversions. The company is recognized for its bold designs, wide-track kits, and exclusive finishes.
ECD Automotive Design is a public company trading on the Nasdaq under the ticker ECDA. Founded in 2013 by three British automotive enthusiasts, ECD creates fully bespoke, restored luxury vehicles that combine classic beauty with modern performance. Their master-certified ASE craftsmen spend approximately 2,200 hours hand-building each client-designed vehicle at their Florida headquarters, which employs 105 people.
