F45 Training and HYROX Forge Expanded Global Fitness Alliance
In a significant development for the fitness industry, F45 Training, one of the world's largest functional fitness networks, and HYROX, the premier fitness racing series, have announced the extension of their landmark global partnership. This collaboration solidifies F45 Training's position as an Official Global Gym Partner of HYROX, with the alliance spanning 12 premium events across four continents throughout 2026.
Strategic Partnership Anchored by Washington DC Title Sponsorship
The partnership reaches its pinnacle with F45 Training securing the Title Partnership for the HYROX Washington DC Americas Regional Championships, one of the most prestigious events on the 2026 HYROX calendar. This strategic move places F45 at the forefront of competitive fitness racing in the Americas region.
Douglas Gremmen, Chief Growth Officer at HYROX, expressed enthusiasm about the collaboration, stating: "We're incredibly excited to welcome F45 Training as our Affiliate Gym Partner. F45 and HYROX share the same DNA – community, performance, and the belief that fitness can transform lives. Together, we're creating a pathway for millions of F45 Training members to experience the energy and challenge of HYROX competition at the world's most iconic event venues."
Shared Vision for Functional Fitness Excellence
Rooted in a mutual commitment to functional fitness, community-driven training, and athletic performance, this partnership creates a scalable, mutually beneficial structure for both organizations. HYROX expands its affiliate network and increases participation among gym-going athletes, while F45 Training enhances its brand presence and member offerings through access to premium HYROX event activations.
Tom Dowd, Chief Executive Officer of FIT House of Brands, emphasized the strategic importance of the alliance: "At F45 Training, we've always believed that the best workouts happen when community and competition come together. HYROX represents the ultimate test of everything our members train for every day – functional strength, cardiovascular endurance, and the mental toughness to push through. Partnering with HYROX on a global scale, and anchoring that commitment as Title Partner at the Americas Regional Championships in Washington DC, is a powerful statement about where F45 is headed."
Washington DC Event Activations Showcase Partnership Depth
As Title Partner of the HYROX Washington DC Americas Regional Championships, F45 Training delivered a comprehensive suite of activations that placed the F45 community at the heart of the race weekend experience:
- HYROX Americas Shakeout Run: F45 Training powered this community-first activation that brought together athletes, F45 members, and fitness enthusiasts for a 5K loop at East Potomac Park on March 6, setting the tone for the competitive weekend.
- F45 Lounge: A dedicated recovery and connection space featuring a beanbag lounge for post-race relaxation, temporary tattoo bar for athlete branding, race day selfie setup, and live social media coverage throughout the event.
- Special Appearances: F45 athletes Nic Wilson and Mariam Allam made guest appearances, adding star power to the weekend's activities.
Comprehensive Partnership Benefits
The expanded collaboration extends beyond event sponsorship to include:
- HYROX training programs integrated into F45 studios worldwide
- F45 HYROX Run Club initiatives to prepare members for competition
- Cross-promotional opportunities across both brands' global networks
- Enhanced member experiences through exclusive access to HYROX events
This partnership represents a significant convergence of two fitness industry leaders, combining F45's extensive studio network with HYROX's competitive racing platform to create new opportunities for fitness enthusiasts worldwide. The collaboration demonstrates how strategic alliances can elevate both brand visibility and member experiences in the rapidly evolving fitness landscape.
