ARKAY Beverages, a pioneer in alcohol-free spirits since 2011, has announced the expansion of its zero-proof beverage portfolio with the introduction of BEYOND SPIRITS, including BEYOND WHISKY Plant-Based. This new alcohol-free whisky alternative is designed for modern consumers who seek the experience of spirits without alcohol.
A New Era for Alcohol-Free Drinking
The launch of BEYOND SPIRITS reflects ARKAY's continued mission to redefine celebration by offering premium, alcohol-free alternatives that support responsibility, wellness, inclusion, and safer social experiences. With BEYOND WHISKY Plant-Based, ARKAY expands its portfolio to serve consumers who want the flavor profile, ritual, and sophistication of whisky while avoiding alcohol, intoxication, hangovers, and loss of control.
Meeting Consumer Demand
The alcohol-free beverage category continues to grow as consumers increasingly look for alternatives that align with health-conscious living, sober curiosity, religious or cultural choices, recovery, professional responsibility, driving safety, and personal wellness. ARKAY believes that consumers should not have to choose between participating in social moments and staying alcohol-free.
BEYOND WHISKY Plant-Based was developed for people who enjoy the character and ritual of whisky but prefer a beverage without alcohol. It can be enjoyed neat, over ice, or as part of alcohol-free cocktails, giving consumers and hospitality operators a flexible option for bars, restaurants, hotels, events, retail, e-commerce, and at-home consumption.
A Broader Movement
For ARKAY, the launch is more than a product announcement. It is part of a broader movement to make alcohol-free drinking more accessible, more sophisticated, and more socially accepted around the world. "Consumers are changing," said Reynald Vito Grattagliano, Founder of ARKAY Beverages. "They want options. They want balance. They want products that allow them to enjoy the moment without compromising their health, safety, or values. BEYOND WHISKY Plant-Based gives them another way to enjoy the taste and ritual of whisky without alcohol."
The BEYOND SPIRITS portfolio is designed to support a wide range of customers, including sober-curious consumers, people in recovery, designated drivers, wellness-focused individuals, professionals, athletes, religious communities, and anyone seeking a premium alcohol-free alternative.
