In a significant move aligning celebrity influence with sustainable urbanism, SEE Holding has announced the appointment of renowned wellness advocate and author Maye Musk as the Global Voice of The Sustainable City. The announcement was made on January 20, 2026, from Dubai, United Arab Emirates.
A Partnership Forged from Shared Values
The collaboration is rooted in a mutual commitment to reimagining urban spaces around human well-being, longevity, and community. SEE Holding, a global specialist in designing future-ready cities, stated that Musk's role will amplify the conversation on how cities can foster healthier, more balanced lives. Her perspective, shaped by decades of advocacy and lived experience, aligns with the project's holistic view of sustainability, which prioritizes people and long-term quality of life over transient trends.
The partnership was not formed overnight. Musk visited The Sustainable City last year, immersing herself in its integrated model. During her visit, she engaged with residents and explored key facilities, witnessing firsthand the practical intersection of environmental responsibility, thoughtful community design, and daily living. This experience provided her with direct insight into the city's people-first philosophy, ultimately cementing the shared vision that led to her official appointment.
Amplifying a Blueprint for Future Communities
In her capacity as Global Voice, Maye Musk will help shape international discourse on urban development. She aims to highlight real-world examples and foster dialogue demonstrating how intentional design and sustainable planning can tangibly improve everyday life for all generations. "The cities we build shape how we live, how we age, and how we connect with one another," Musk remarked. "What drew me to The Sustainable City was its calm confidence—its focus on safety, nature, and community, which I experienced firsthand during my visits. It reflects a way of living that supports well-being at every stage of life."
Faris Saeed, Founder & Chairman of SEE Holding, emphasized the value Musk brings to the global conversation. "Maye brings a rare combination of credibility, clarity, and lived wisdom," Saeed commented. "Her voice aligns naturally with our belief that sustainability must translate into real impact—measured not only through performance and outcomes, but through the everyday experience our cities create for people."
The Sustainable City Model Gains a Powerful Advocate
The Sustainable City itself serves as a comprehensive blueprint for future-ready communities. It integrates principles of clean energy, food security, clean mobility, and the circular economy with a strong emphasis on nature, biodiversity, inclusion, and human connection. The community's success is notable; it has been recognized as the happiest community in the Gulf Cooperation Council (GCC) for three consecutive years. Projects based on this model are currently operational or underway in other regional locations, including Sharjah, Abu Dhabi, and Oman.
With Maye Musk as its Global Voice, The Sustainable City's model of human-centric, environmentally responsible development is poised to reach a wider global audience, advocating for urban landscapes that prioritize long-term well-being and community.
