Ducks Unlimited Canada (DUC) today announced the launch of its national 2026 Hooked on Habitat campaign, a 12-week sweepstakes inviting Canadians to support wetland conservation while enjoying the chance to win outdoor experiences and prizes. The campaign coincides with National Fishing Week.
Connecting Anglers with Wetland Conservation
Hooked on Habitat connects anglers and outdoor enthusiasts with the critical role wetlands play in sustaining Canada’s fisheries, wildlife, and outdoor spaces. Participants can purchase tickets online for as little as $10 for a chance to win while directly supporting wetlands conservation across Canada. Visit www.ducks.ca/fishing for purchase and no-purchase entry details.
“At Ducks Unlimited Canada, we know that great fishing starts with healthy wetlands,” said Janine Massey, DUC Chief Marketing and Communications Officer. “Our Hooked on Habitat campaign connects Canadians’ passion for the outdoors with real conservation outcomes that help the waters, fish populations and habitats that so many people rely on for angling and numerous other activities.”
Healthy Wetlands, Stronger Fisheries
Idyllic wetlands work beneath the surface to filter water, provide spawning and nursery habitat, and sustain food webs essential to healthy fish populations. Across the country, these vital yet fragile ecosystems are increasingly under pressure from habitat loss and environmental change, threats that directly impact fishing opportunities and the health of waterways. Hooked on Habitat aims to highlight wetlands as a long-standing, reliable, and proven nature-based solution that benefits both people and wildlife.
A Fundraising Campaign with Huge Prizes
Running nationally and open to Canadians of legal age, the 2026 Hooked on Habitat sweepstakes features nine weeks of prize draws culminating in grand prizes in September. Weekly early-bird prizes include a selection of premium fishing gear, apparel, and other outdoor equipment. Grand prizes include a once-in-a-lifetime four-day fly-in fishing adventure at Plummer’s Arctic Lodges and a 2026 TRACKER Grizzly 1650 T Prairie Wings Edition boat, motor, and trailer from Bass Pro Shops and Cabelas.
Building on a Successful Campaign
DUC’s 2026 Hooked on Habitat campaign builds on strong national momentum from last year’s inaugural sweepstakes, which engaged 3,384 participants across Canada and raised over $292,000.
Connecting Passion with Purpose
Hooked on Habitat is designed to engage a broad audience of anglers and outdoor enthusiasts while reinforcing how Ducks Unlimited Canada’s conservation work supports real-world outcomes Canadians care about—from better fishing to healthier ecosystems. “This campaign is about more than the prizes that will help some lucky people enjoy the great outdoors in new ways,” adds Massey. “It’s about inspiring Canadians to take action, support conservation and be part of ensuring healthy wetlands for generations to come.”
