Mercedes-Benz Canada and its national dealer network reported Q2 2026 sales results, retailing 8,823 passenger vehicles and vans. This includes 7,435 passenger cars and luxury light trucks, and 1,388 vans.
Passenger Vehicle Sales Decline 12.9%
The total of 7,435 passenger vehicles represents a decrease of 12.9% compared to Q2 2025. SUVs accounted for 5,786 units (78% of passenger vehicle sales), while passenger cars totaled 1,649 units (22%).
The GLC (SUV & Coupe) and GLE (SUV & Coupe) were overall volume leaders with 2,564 and 1,466 units retailed respectively. The GLS was the SUV growth leader, surging 51.0% compared to Q2 2025. On the passenger car side, the E-Class led volume growth with 349 units, up 37.9%.
Van Sales and Electrified Vehicle Growth
Mercedes-Benz Vans Canada retailed 1,388 units in Q2, down 10.9% year-over-year, including 155 eSprinter electric vans, which rose 18.3%.
Electrified vehicles represented 15.7% of passenger car volume with 1,171 units sold in Q2, up 3.9% from Q2 2025. This includes 237 all-electric vehicles (3.1% of retail sales) and 934 plug-in hybrid vehicles (12.6% of retail sales).
Pre-Owned Sales and Year-to-Date Totals
In Q2 2026, Mercedes-Benz Canada’s Pre-Owned division delivered 3,011 pre-owned units, a decrease of 9.4% compared to Q2 2025.
Year-to-date (Q1 & Q2 2026), total sales reached 15,707 vehicles, down 16.0% from 18,701 in the same period of 2025. Passenger vehicles year-to-date totaled 13,140 (down 14.4%), and vans 2,567 (down 23.4%).
CEO Comments on Q2 Performance
“We saw a softer second quarter overall compared to 2025, but demand for our core products remains solid. The GLC and GLE continue to be our volume leaders, and it’s encouraging to see strong growth from models like the GLS and E‑Class,” says Susann Mayhead, President & CEO, Mercedes-Benz Canada. “At the same time, we’re making steady progress with electrified vehicles, which represent a meaningful share of our total volume. We know there’s more work to do, but we’re focused on staying competitive, supporting our national dealer network, and continuing to deliver the level of innovation, quality and experience our customers expect.”
140 Years of Innovation
Mercedes-Benz marks 140 years since Carl Benz filed the patent for the first automobile in 1886. The company continues its largest product launch program, including the all-new GLC, award-winning CLA, and new S-Class, shaping the future of mobility.
