The Association of Avocado Producers and Export Packers of Mexico (APEAM) formally signed the Zero Deforestation Agreement on April 15, 2026, marking a significant step forward in advancing the sustainability initiatives of export avocados from Mexico.
Key Agreement for Environmental Protection
The Zero Deforestation Agreement is a voluntary self-regulation agreement aimed at ensuring compliance with forestry and environmental legislation. It is designed to improve traceability and transparency of avocados grown for export from Mexico. APEAM signed the agreement alongside Mexico's Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA).
Industry Leaders Speak Out
“Today is an important day for the sector, but above all, it is an important day for the country,” said APEAM President, Eng. Raúl Martínez Pulido. “At APEAM, we are convinced of a fundamental principle: export avocado production only has a future if it is compatible with the protection of our forests. This Zero Deforestation Agreement is not a symbolic gesture or a short-term response; it is the natural evolution of a model that the sector has built over nearly three decades, based on clear rules and shared responsibility.”
Deforestation has been a pressing issue in many regions where avocados are grown, including Mexico. By taking this important step, Avocados From Mexico is demonstrating its commitment to environmental sustainability and responsible sourcing.
“This initiative represents a defining commitment from our industry, helping to ensure Mexican avocado production will be synonymous with environmental responsibility and forest protection,” said APEAM General Director, Luis Javier de la Rocha Zazueta. “I am incredibly proud to have led this effort to formalize our Zero Deforestation Agreement. This agreement both strengthens our position in global markets and helps protect the natural landscapes that sustain our communities for years to come.”
About APEAM
The Association of Avocado Exporting Producers and Packers of Mexico (APEAM) is a nonprofit organization that represents more than 35,000 avocado farmers and more than 90 packing houses in Mexico. In 2013, under the supervision of the USDA, APEAM and the Mexican Hass Avocado Importers Association (MHAIA) created Avocados From Mexico, a non-profit marketing organization.
About Avocados From Mexico
Avocados From Mexico exemplifies the positivity and dynamism attributed to avocados. Throughout the growing, packing, and distribution processes, the brand stays loyal to its goal of offering good food that will be happily enjoyed in good company. Mexicanity is the emotion and energy associated with making guacamole and other delicious recipes. It is also the parties and special occasions that bring family and friends together in the spirit of celebration, sharing, and joy.
