Aviation's Role in Calgary's Growth: WestJet CEO on Building a Global Hub
How Aviation Fuels Calgary's Population Boom and Economic Future

Calgary stands as a city built on ambition, where individuals arrive to forge careers, establish families, and shape their futures. This dynamic spirit propels the metropolis toward a population milestone of two million residents. From an aerial perspective at 35,000 feet, this growth narrative reveals a broader vision of Calgary's potential transformation into a global aviation powerhouse.

The Aviation Engine Driving Urban Expansion

For WestJet, Calgary's escalating population represents far more than a statistical figure on demographic reports. It signifies an expanding local market for air services, translating into heightened demand for travel, robust support for new flight routes, and enhanced viability for year-round operations. This growing demand empowers strategic investments, operational scaling, and the airline's core mission: connecting Calgary to international destinations across the globe.

Economic Prosperity Through Air Connectivity

The foundation of sustained economic prosperity begins with establishing strong air connectivity. Calgary currently holds the distinction of being North America's most connected mid-sized city, achieved partly through concentrating long-haul widebody flights from a single global connecting hub located in Calgary. This strategic decision extends beyond airline logistics; it represents a calculated investment in Calgary's future, positioning the city as Canada's premier western aviation hub.

If population growth serves as the demand-side force shaping urban development, then WestJet's hub strategy functions as the supply-side engine that converts this demand into tangible outcomes: direct flight routes, visitor expenditures, investment attraction, and the creation of thousands of employment opportunities.

Building a Comprehensive Aviation Ecosystem

The advantages of Calgary's aviation ambitions often remain underappreciated. Aviation transcends merely transporting passengers to vacation destinations or business meetings; it involves constructing an entire industrial ecosystem where Calgary can assume leadership rather than mere participation.

From WestJet's operational viewpoint, achieving Calgary's optimal development requires scaling beyond traditional route networks and actively working toward establishing the city as a global aviation hub. Recent announcements underscore this commitment, including a historic multi-billion-dollar agreement with Lufthansa Technik to develop an aircraft engine maintenance facility in Calgary. This initiative will anchor high-value technical jobs, stimulate regional economic development, and attract global aviation industry players to the city.

Calgary is evolving into a strategic global gateway for aviation innovation, providing world-class, cost-efficient maintenance services for airlines throughout the sector. This transformation reinforces the city's growing reputation as an aviation center of excellence.

Developing Talent and Workforce Excellence

Exceptional cities require exceptional people, whether through training the next generation of professionals or attracting new talent from around the world. Partly due to superior air connectivity, Calgary currently experiences the highest growth in technology talent among North American cities. WestJet aims to build upon this momentum through its partnership with CAE to establish the Alberta Training Centre of Excellence.

This facility will ensure that WestJet employees, Mount Royal University aviation students, and personnel from other carriers receive world-class training within Calgary, solidifying the city's status as a premier destination for aviation workforce development. The initiative represents a long-term investment in human capital that will sustain the industry's growth for decades.

Three Decades of Shared Growth and Resilience

Over the past thirty years, WestJet has grown alongside Calgary and Alberta, witnessing the city's population nearly double during this period. Together, they have navigated economic fluctuations, global disruptions, and transformative changes across industries. Calgary has supported the airline during challenging moments and championed its evolution from a modest regional carrier into one of Canada's largest airlines.

The 2022 memorandum of understanding with the Government of Alberta has unlocked substantial opportunities within the aerospace ecosystem, creating a framework for continued collaboration and innovation. As Calgary approaches its two-million population milestone, the symbiotic relationship between urban growth and aviation development promises to shape the city's trajectory as a global economic player, with aviation serving as both catalyst and beneficiary of this remarkable expansion.