Bloomberg Media has announced a new partnership with Cision, a global leader in consumer and media intelligence. The collaboration aims to integrate Bloomberg's premium full-text journalism directly into CisionOne, Cision's media intelligence platform. This integration will provide communications professionals with easier access to trusted business and financial reporting within their existing workflows.
Expanding Access to Premium Content
The partnership allows eligible Bloomberg.com Group Subscribers to view, monitor, and engage with Bloomberg's reporting alongside the tools they already use for news tracking, coverage analysis, and communications strategy. By bringing Bloomberg's journalism into the CisionOne environment, enterprise communications teams can make more informed decisions based on high-quality content.
Benefits for Communications Teams
Stuart Clark, SVP of Content Strategy and Partnerships at Cision, emphasized the value of trusted journalism for communications teams. He noted that the partnership gives customers easier access to Bloomberg Media's full-text business and financial reporting, helping them monitor coverage, understand context, and make more informed decisions.
Alignment of Audiences
Nick Pimm, Managing Director of Enterprise Sales at Bloomberg Media, highlighted the strong alignment between the audiences of both companies. He stated that the collaboration extends Bloomberg Media's reach while creating a seamless, integrated experience for shared subscribers.
About Bloomberg Media
Bloomberg Media is a leading multi-platform media company for business and finance, leveraging the editorial resources of over 3,000 journalists and analysts in more than 100 bureaus worldwide. It is the consumer-facing media organization of Bloomberg L.P.
About Cision
Cision is a global leader in consumer and media intelligence, engagement, and communication solutions. Its products, including CisionOne, Brandwatch, Trajaan, and PR Newswire, serve over 75,000 companies and organizations, including 84% of the Fortune 500.
