The revitalization of Victoria Park in Calgary represents both a rewarding challenge and a source of daily inspiration for David Low, the executive director of the Victoria Park Business Improvement Area (BIA). With nearly two decades of experience in community building, Low finds his work simultaneously demanding and deeply fulfilling.
From Corporate Career to Community Builder
Armed with University of Calgary degrees in economics and social anthropology, Low initially pursued a successful career in oil and gas. However, after eighteen years, he discovered his true calling lay elsewhere. The opportunity to become a community builder prompted his career shift, leading him to apply for his current position where he has since dedicated himself to supporting local businesses.
While the financial rewards might not match his previous corporate role, Low finds immense satisfaction in shaping the future of this significant Calgary neighborhood. He describes his mission as helping create a community that may not necessarily be the best in the world, but represents what's best for the world.
Major Projects and Small Business Success
Low's influence extends across both large-scale developments and individual business success stories. He participated in the focus group that guided the design of the highly successful BMO Centre and contributed to plans for Scotia Place event centre and numerous residential towers in Victoria Park.
Yet he derives equal excitement from supporting small retailers. One notable success story involves Billy Friley, owner of Village Ice Cream. When Friley initially sought only a production space, Low convinced him to include a retail window in a quiet Victoria Park cul-de-sac. That first location now stands as the top performer among seven thriving locations throughout the city.
Transforming Community Through Events
Operating with just one additional staff member and an engaged board, Low oversees a not-for-profit organization supporting more than 380 businesses across 39 city blocks, while also serving approximately 12,000 residents.
His strategy for building a healthy community involves actively promoting Victoria Park's benefits and inviting visitors to experience its diversity. His most significant creation, Night Light, has become a spectacular success. The three-day celebration features curated light installations, art displays, and performances that transform the neighborhood into a dazzling destination.
Now in its third year, the September event attracted between 60,000 and 65,000 visitors within a five-block area, with families comprising 30% of attendees. Low emphasizes that this creates positive perceptions about what was once considered the "other side of the tracks" - social capital that money cannot buy.
