In the heart of Edmonton's business landscape, a local technology firm is reshaping how properties are marketed and experienced. Direct Motion, founded by Ryan Brown, is leveraging a groundbreaking custom projection system that allows potential buyers and tenants to physically walk through a digital floorplan, merging the virtual and physical worlds to drive real estate decisions.
A New Dimension in Property Viewing
The service, demonstrated by Ryan Brown himself, projects a life-sized, accurate floorplan onto a large, empty space. Clients can then literally step into the blueprint, gaining an unprecedented sense of scale, flow, and spatial relationships that traditional 2D drawings or even standard 3D renderings cannot provide. This immersive experience is designed to eliminate guesswork and build confidence before a physical building or space even exists.
The technology represents a significant leap beyond static models or screen-based virtual tours, offering a tactile and intuitive understanding of a property's layout. For developers, architects, and real estate agents, it becomes a powerful sales and planning tool, enabling clearer communication and faster decision-making in a competitive market.
Local Innovation with Broad Implications
This innovation underscores a growing trend where Edmonton-based companies are applying cutting-edge technology to traditional industries like real estate and construction. Direct Motion's solution addresses a common pain point in these sectors: the difficulty clients have in visualizing the end product from plans alone. By solving this, the firm is not only carving out a unique market niche but also contributing to the city's reputation as a hub for practical, business-driven tech development.
The system's potential applications extend beyond residential sales. It can be used for commercial leasing, office design, retail space planning, and public engagement for new developments, offering a versatile tool for the broader property and design ecosystem in Alberta and beyond.
The Future of Real Estate Presentation
As reported on December 22, 2025, this demonstration highlights a shift towards experiential marketing in real estate. In an era where digital tools are ubiquitous, the standout differentiator is becoming the quality and immersiveness of the client experience. Direct Motion's projection technology provides just that—a memorable, interactive encounter that can sway investment and purchasing choices.
The success of such local ventures signals to the national market that Edmonton is fertile ground for technological creativity that solves real-world business challenges. Ryan Brown and Direct Motion exemplify how homegrown innovation can directly impact and drive forward core sectors of the Canadian economy, setting a new standard for how properties are presented and sold.
