In a heartfelt reflection on Calgary's evolving identity, Joel Cowley, CEO of the Calgary Stampede, articulates why the city's unique balance of scale and spirit should be cherished as population growth accelerates. As part of a virtual think-tank initiative tied to the Postmedia Calgary project "Countdown to 2 Million," Cowley shares insights from his personal and professional journey in the city.
The Perfect Balance: Big Enough Yet Small Enough
When asked by outsiders to describe Calgary, Cowley consistently responds that it is "big enough but small enough." This phrase captures the essence of a metropolis that offers comprehensive urban amenities—including vibrant arts, diverse culture, professional sports, fine dining, and extensive recreational options—while maintaining a friendly, welcoming, and unintimidating atmosphere. This duality, he argues, is what makes Calgary stand out as a desirable place to live and visit.
A Personal Connection to Calgary
Cowley's bond with Calgary dates back to 1993, when he first assisted a Calgary Stampede volunteer committee with an educational program. Since then, he has returned nearly every year, drawn by the warm welcome and palpable civic pride he experienced during his initial visit. Originally from Colorado, Cowley found Calgary to feel like home, a sentiment that deepened when he accepted the role of CEO at the Calgary Stampede in 2021.
Having spent 15 years in Houston, Cowley and his wife appreciate the enhanced quality of life in Calgary, attributed to its proximity to mountains, favorable climate, and manageable metropolitan size. However, he emphasizes that their affection extends beyond environmental factors; it is rooted in a profound sense of community characterized by kindness, caring, and mutual respect.
The Stampede as a Community Epicenter
As CEO, Cowley witnesses this community spirit daily through collaborations with civic, for-profit, and non-profit leaders. Annually, the Calgary Stampede attracts over 1.4 million guests who come together to share experiences and enjoy the city's renowned Western hospitality. With Calgary recently named the friendliest city in the world by Condé Nast Traveler, Cowley believes Stampede Park—supported by more than 3,000 volunteers and dedicated staff—serves as the epicenter of this global reputation.
The Stampede's history of inclusivity, including over a century of partnership with Treaty 7 Tipi Holders and diverse programming for one of Canada's most culturally varied cities, makes Stampede Park a natural, year-round gathering place. Here, everyone can feel safe and included, a spirit that Cowley observes extending throughout Calgary.
Navigating Growth While Preserving Character
Currently home to 1.6 million residents, Calgary retains a strong sense of community that makes it feel smaller than its actual size. As the city marches toward a population of 2 million, Cowley acknowledges that it will always be "big enough" in terms of amenities and opportunities. He expresses confidence that elected officials and civil servants will effectively manage the challenges of rapid growth.
However, Cowley stresses that preserving Calgary's "small enough" feel—its friendliness and community cohesion—will require collective effort. It is up to all residents to ensure that as the city expands, it does not lose the warmth and respect that define its character.
Community Engagement in Shaping Calgary's Future
This reflection is part of a broader series, "Countdown to 2 Million," which features a virtual think-tank of three dozen community leaders sharing ideas on building the best possible Calgary. The initiative encourages public participation, inviting Calgarians to contribute their thoughts on how to navigate growth while maintaining the city's unique identity. Suggestions can be emailed to reply2@calgaryherald.com, fostering a collaborative dialogue about Calgary's future.
In conclusion, Joel Cowley's message is clear: Calgary's success lies in its ability to balance urban growth with the small-town virtues of kindness and community. As the city evolves, this equilibrium must be actively nurtured to ensure Calgary remains a place where everyone feels at home.
