In a move that fuses the worlds of elite sports and digital finance, the cryptocurrency exchange Bitget has launched a new promotional video featuring football champion Julián Alvarez. The video, released on December 3, 2025, is the second installment in Bitget's collaboration series with Spain's premier football league, LALIGA.
AI as the Secret Coach
The core concept of the campaign is a clever analogy. It positions Bitget's AI-powered crypto assistant, GetAgent, as Alvarez's "secret coach." The film illustrates how the same skills that make a world-class forward successful—reading patterns, thinking quickly under pressure, and making split-second decisions—are mirrored in the data-driven, real-time signals that GetAgent provides to cryptocurrency traders.
Ignacio Franco, Chief Marketing Officer at Bitget, emphasized this parallel. "Great players aren’t defined by luck, they’re defined by preparation, timing, and the right guidance," Franco stated. "GetAgent brings that same advantage to traders by transforming raw data into decisions they can act on with confidence."
Building an AI-Driven Trading Culture
This campaign is not Bitget's first foray into promoting its AI tools. The company notes that GetAgent has already gained cultural traction through initiatives like Bitcoin Wallpaper Day, where users generated personalized market-themed art via AI, and the ongoing AI Trading Camp, which offers hands-on learning for newcomers.
The collaboration with Julián Alvarez is designed to add a recognizable human face to the technology, aiming to transform GetAgent from a behind-the-scenes tool into an interactive personality for Bitget's user base. The exchange, which reports serving over 120 million users, is positioning this as part of its broader Universal Exchange (UEX) vision, where AI, trading tools, and cultural storytelling converge.
The Future of GetAgent
Bitget has also announced that it is preparing to upgrade GetAgent with a new mode. This enhancement promises to move the assistant from providing quick market insights to delivering deeper, more intuitive analysis. The goal is to help users transition from hesitation to confident decision-making within seconds.
The new video featuring Julián Alvarez is now available across Bitget's platforms. The campaign underscores the Seychelles-based exchange's strategy to merge culture, sport, and technology as it evolves beyond the traditional boundaries of a cryptocurrency trading platform.
