Northland Properties Secures Full Ownership of Denny's Canada Brand Rights
VANCOUVER, British Columbia – In a significant corporate development that solidifies its long-standing relationship with the iconic dining brand, Northland Properties has announced the acquisition of all trademarks, intellectual property, and exclusive rights to the Denny's brand within Canada. This strategic transaction represents a major milestone in the company's 35-year partnership with Denny's and underscores its confidence in the brand's future trajectory across the Canadian market.
Expanding Control After Decades of Partnership
The acquisition follows Northland Properties' extensive history as Denny's Master Franchisor in Canada, a role the company has maintained for over three decades. This move transforms their relationship from franchise operator to full rights holder, granting Northland complete control over brand decisions and strategic direction within the Canadian context.
Tom Gaglardi, Chief Executive Officer of Northland Properties, emphasized the significance of this development, stating, "Northland has been passionate about the Denny's brand for decades, and this acquisition reflects our confidence in its future. By securing full rights in Canada, we have the flexibility to make decisions that best serve Canadian guests and ensure the brand continues to thrive in communities across the country."
Strengthening Canadian Presence and Global Alignment
As part of this comprehensive transaction, Northland Properties has also taken an equity position in Denny's Inc., reinforcing its alignment with the brand's global operations while maintaining focus on Canadian market needs. This dual approach ensures that Northland remains connected to Denny's international vision while tailoring strategies specifically for Canadian consumers.
Alan Howie, President and Chief Operating Officer of Northland Restaurant Group, highlighted the opportunities this acquisition creates, noting, "This represents an exciting opportunity for Northland to accelerate growth and strengthen Denny's relevance with Canadian guests. With full brand control in Canada, we can invest meaningfully in menu innovation, restaurant development, and our people, while preserving the heritage that Canadians know and love."
Denny's Established Canadian Footprint
Denny's Canada maintains a substantial national presence with 85 restaurants operating across the country, including:
- 57 locations owned directly by Northland Properties
- 28 franchised restaurants
The brand collectively employs more than 3,500 Canadians from coast to coast, serving as a trusted dining destination known for comfort food, warm hospitality, and welcoming environments. For decades, Denny's has established deep roots in Canadian communities, becoming a go-to choice for families and individuals seeking reliable dining experiences.
Strategic Vision for Growth and Stability
Northland Properties has articulated a clear strategic intent through this acquisition: to responsibly expand Denny's presence across Canada while ensuring stability and continuity for all stakeholders. The company's approach focuses on several key areas:
- Canadian-Centric Decision Making: With full brand control, Northland can implement strategies specifically designed for Canadian market preferences and dining habits.
- Investment in Innovation: The company plans meaningful investments in menu development, restaurant enhancements, and employee development programs.
- Preservation of Heritage: Maintaining the brand's established identity and customer loyalty while introducing relevant updates and improvements.
This acquisition positions Northland Properties to deliver what matters most to Canadian diners: quality dining experiences, innovative offerings, and exceptional service across the Denny's network.
About Denny's Canada and Northland Properties
Originally acquired by Northland Properties Corporation in 1990, Denny's Canada operates as one of the most recognizable hospitality brands within the Canadian-owned organization. Northland Properties maintains a diverse portfolio that includes several well-known Canadian brands alongside Denny's, such as:
- Chop Steakhouse & Bar
- Grouse Mountain Resort
- Moxies
- Revelstoke Mountain Resort
- Sandman Hotel Group
- The Sutton Place Hotels
This acquisition represents a strategic consolidation of Northland's position in the Canadian hospitality sector, combining global brand recognition with local market expertise to drive future growth and customer satisfaction.
